Santiago Aldana is an industrial engineer from the Universidad de los Andes in Bogota Colombia. He holds 2 master's degrees in Economics and Business Administration from the University of Illinois (Urbana Champaign) and MIT Sloan School of Management.
Throughout a professional career of more than 20 years, Santiago has acquired a wide experience within development of new technologies in the automation of processes, the transformation of the companies and the use of the mobile and digital technologies. He has implemented digital initiatives to enable trade and sectoral growth challenges in organizations and lead the creation and transformation of sales channels.
Santiago has held the positions of Marketing and Sales Manager at Citibank, the Financial and Administrative Vice-President of the Chamber of Commerce of Bogota, Advisor to the Presidency at ASOCAÑA, Systems and Loyalty Director at Telefonica Telecom and President of IQ Outsourcing. He was also a founding partner and President of Uff Movil, the first virtual mobile operator in Latin America.
At Avianca, Santiago acts as the CDO & CIO for the airline, and is responsible for improving the customer service experience with the mission to maximize the productivity of our people, from the implementation and management of the most advanced technology, as an enabler of the new model of relationship with the customer.