Santiago Aldana | CDO & CIO

Santiago Aldana, CDO & CIO, Avianca

Santiago Aldana is an industrial engineer from the Universidad de los Andes in Bogota Colombia. He holds 2 master's degrees in Economics and Business Administration from the University of Illinois (Urbana Champaign) and MIT Sloan School of Management.

Throughout a professional career of more than 20 years, Santiago has acquired a wide experience within development of new technologies in the automation of processes, the transformation of the companies and the use of the mobile and digital technologies. He has implemented digital initiatives to enable trade and sectoral growth challenges in organizations and lead the creation and transformation of sales channels.

Santiago has held the positions of Marketing and Sales Manager at Citibank, the Financial and Administrative Vice-President of the Chamber of Commerce of Bogota, Advisor to the Presidency at ASOCAÑA, Systems and Loyalty Director at Telefonica Telecom and President of IQ Outsourcing. He was also a founding partner and President of Uff Movil, the first virtual mobile operator in Latin America.

At Avianca, Santiago acts as the CDO & CIO for the airline, and is responsible for improving the customer service experience with the mission to maximize the productivity of our people, from the implementation and management of the most advanced technology, as an enabler of the new model of relationship with the customer.


Aviation Festival - Day 2 @ 12:45

What are the main challenges in terms of rethinking current processes and building digital into an airlines DNA?

  • What is holding back airline CIOs and CDOs from implementing and executing their digital vision and strategy?
  • How will blockchain help enable new capabilities and remove internal and external barriers?
  • What ongoing implications will the GDPR have on our industry drive for more data driven and personalised services and systems?
  • Uncovering the real potential of Artificial Intelligence: How could AI impact various customer touchpoints and what kind of advancements should we expect to see in 2019?
  • How will airlines integrate VR/AR technology for customer experience and enhanced maintenance operations?
  • Are we going far enough in terms of open innovation and collaboration with start-ups, partners and digital intermediaries?

Aviation Festival - Day 3 @ 11:10

The new model of the relationship with your customer – Creating an agile consistent and personalised customer experience?

  • How you can provide a whole ecosystem of services throughout the total customer journey by opening up your platform to developers and industry players through APIs
  • Rethinking your airlines customer experience and changing the workforce mindset to help develop a real digital culture that is more agile, collaborative, data driven customer centred, empowered and innovative
  • How you can offer enhanced personalisation through artificial intelligence in areas such as disruption management, customer service and commercial optimisation?

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Conference 5-7 September • Exhibition & Seminars 6-7 September

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