Nolan is the Managing Director for MAG-O, the arms-length digital agency for Manchester Airports Group. MAG-O is responsible for revenue management, data analytics, trading, marketing, distribution and building MAG’s end-2-end digital e-commerce platforms to develop existing and new revenue streams. Nolan is tasked with building stress-free, customer-centric omni-channel experiences responsible for everything from driving traffic into the ‘funnel’, optimising price, building a product pipeline, conversion rate optimisation, insight and building in-house tech capability. Reporting to MAG’s CEO, Airport Services, Nolan’s division is one of the fastest growing and most profitable non-aero streams for the Group. Nolan is also responsible for distribution and product strategy and has a wealth of experience in bringing new products to market, solving customer pain points and tapping into new and lucrative revenue streams. Prior to MAG-O, Nolan was one of MAG’s divisional Commercial Directors responsible for Group car parking and ancillary revenues delivering over £150m per annum successfully doubling revenues in each airport. Nolan has previously been Market Manager for Sennheiser Electronic GMBH and Co.KG, responsible for distribution sales into the U.S, Latin American and Canadian markets.