Nik Laming | General Manager of Loyalty
Cebu Pacific Air

Nik Laming, General Manager of Loyalty, Cebu Pacific Air

Nik is based in Manila after joining Cebu Pacific to lead the set up and management of a loyalty program for the airline. The result being GetGo, the first lifestyle rewards program in the Philippines. The program is new generation with innovative features and benefits, continuing to grow strongly with new members and partners.

Previously Nik was in Singapore, responsible for Aimia’s services in Asia - Singapore, Malaysia, Japan and Hong Kong. Nik has been an active consultant, practitioner and a regular speaker on CRM and loyalty programmes for fifteen years. He has worked with companies in the energy, airline, CPG, retail and payment card industries.

Originally from London, Nik has worked in Europe, Middle East and across Asia Pacific and is an incentive, retention and loyalty marketing specialist with broad experience in a
variety of disciplines including RM and loyalty strategy andimplementation, data planning and analysis, digital marketing, systems development, call centre management and creative development.

Appearances:



Aviation Festival - Day 3 @ 12:35

Driving loyalty in the Philippines with a LCC modelling

  • Developing a Low Cost Frequent Flyer business model: where does our value come from? 

  • Focusing on optimising the relationship between eCommerce and Loyalty at Cebu 

  • Driving banking take up in the Philippines: developing innovative payment solutions that benefit our customer demographics 

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