Matthieu Betton | Commercial Director

Matthieu Betton, Commercial Director, Sojem

Matthieu is Sojern’s GM, Europe, and joined in 2013 as one of the founding members of the London office. With over eight years experience in ad tech and travel, his entrepreneurial spirit has been instrumental in growing and expanding Sojern’s business activities in EMEA, North America and APAC. Prior to joining Sojern, Matthieu helped to build out the mid-market advertiser business at Criteo, where he established new business and developed key strategic accounts.
Originally from Brittany, France, Matthieu resides in London. He holds an MA in Economics and Finance from EM Strasbourg and a MA in Management and Marketing from Heriot-Watt University in Edinburgh.


Aviation Festival - Day 1 @ 16:20

Panel discussion: How should your marketing and content strategy differ depending on your brand and type of business model (low cost, legacy, premium etc)?

  • What is the future of VR/AR and video content and what can you do to make sure that your brand personality is reflected across all channels?
  • What is the key to effectively planning reactive content as well as real time marketing and which channels work for different types of content?  
  • Across the social landscape where are the genuine opportunities for growth, new customers and good PR?
  • What is the potential for AR, VR and 360-degree ads for the future of airline marketing? 

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Conference 5-7 September • Exhibition & Seminars 6-7 September

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