Mariana Fonseca Medina | Director Of Ancillary And Merchandising Strategy
American Airlines

Mariana Fonseca Medina, Director Of Ancillary And Merchandising Strategy, American Airlines

As Director of Merchandising and Ancillary Strategy, Mariana Fonseca drives the strategy and delivery of American Airlines’ ancillary products, including paid seats, checked bags, upgrades and flight changes.  She is also responsible for establishing and managing partnerships with providers of third party travel products such as hotel stays, rental cars and travel insurance.
 
With 7 years at the company, Mariana has held multiple leadership positions in Finance, Alliance Strategy and Corporate Planning. Through these roles, she has positively influenced American's revenue growth strategy by balancing the needs of the customers with the service expectations that come from operating the world’s largest carrier.
 
Mariana holds an MBA from the University of Notre Dame and a Civil Engineering degree from the Instituto Teconologico y de Estudios Superiores de Monterrey.   
 
A fluent Spanish speaker, Mariana lived and worked in Mexico before joining American in Fort Worth, Texas.

Appearances:



World Aviation Festival - 5th September @ 14:40

Building the future of eCommerce

  • Turning our data insights into actions: how is data improving our e-Commerce strategy
  • Optimising our merchandising across channels: making progress on product placement development
  • Making the leap next generation retail: activating a long term retailing strategy
last published: 20/May/19 12:35 GMT

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