Kenny Jacobs | CMO
Ryanair Limited

Kenny Jacobs, CMO, Ryanair Limited

Kenny Jacobs is Chief Marketing Officer of Ryanair, Europe’s biggest airline and the world’s leading low-cost airline.

Kenny joined Ryanair in January 2014 as its first Chief Marketing Officer and he is responsible for communications, marketing, digital and customer service. He is also responsible for leading the 'Always Getting Better' customer programme.

Kenny joined Ryanair from Moneysupermarket PLC where he held the same title. He has predominantly worked in retail, having been Marketing Director for Tesco Ireland and Brand Director for Tesco UK.

Ryanair PLC, is Europe’s largest airline with 320 aircraft and over 103m customers in 2015.


Aviation Festival - Day 2 @ 12:25

The evolution of the LCC business model: How far can the convergence between LCCs and FSCs stretch before all models look the same?

  • What is the next step in LCC evolution beyond long haul and feeder traffic partnerships?
  • How is the LCC long haul market affecting the pricing strategies of flag carriers?
  • Are there any traditional LCCs left in established markets?
  • To what extent can LCCs compete for business travellers with FSCs?
  • How is digital technology helping LCCs differentiate their products?
last published: 16/Aug/18 15:45 GMT

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