Gloria Guevara Manzo | Chief Executive Officer And President
World Travel and Tourism Council

Gloria Guevara Manzo, Chief Executive Officer And President, World Travel and Tourism Council

Gloria joined the World Travel & Tourism Council (WTTC) in August 2017,
following a varied career in Travel & Tourism. WTTC is the body that
represents the global travel & tourism private sector worldwide. This sector
that generates 10.4% of GDP and employs more than 300 million people.

Her career started in 1989 in the IT world and since 1995 she has been in
the travel industry. Gloria started at Sabre Travel Network and Sabre
Holdings, she was later CEO of JV Sabre Mexico reporting to a board of
directors from Aeromexico, Mexicana, and Sabre. In March 2010 President
Calderon appointed her as Minister of Tourism and two weeks after she was
given in addition the full responsibility of the Mexican Tourism Board. Under
her leadership the “National Agreement for Tourism” in Mexico was created
in 2011 and for the first time “the importance of Travel & Tourism” was
included in the G20 declaration of leaders in Los Cabos.

Gloria received the Good Neighbour Award from the US-Mexico Chamber of
Commerce and Virtuoso awarded Mexico the best tourism board in the
world due to her successful branding and repositioning efforts. In addition,
Gloria has been Special Advisor on Government Affairs to Harvard
University, and part of the Future for Travel, Tourism and Aviation Global
Agenda Council of the World Economic Forum (WEF). She was recognised
as one of the most influential women in Mexico by CNN and Expansion.
In addition, Gloria is a board member of HSBC Mexico and Playa Hotels &
Resorts (NASDAQ listed).

She holds a BS in Computer Science from Anahuac University and MBA
from Kellogg School of Business, Northwestern University.

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