Gilles Mascaras | Head of Product - Digital Transformation & Innovation

Gilles Mascaras, Head of Product - Digital Transformation & Innovation, Etihad

Gilles leads the product strategy for the Digital Transformation and Innovation programme at Etihad Airways. This ambitious initiative was launched in 2016 with the main objective to grow Etihad’s revenues in merchandising and distribution, by delivering a seamless and personalized experience to its customers and embracing new technologies and evolving standards.

Gilles joined Etihad in 2017, bringing a wealth of experience in travel distribution and technology companies such as Amadeus and Travelport, where he held leadership positions in product innovation and business strategy.


Aviation Festival - Day 2 @ 15:25

Closing Keynote panel: Distribution revolution Do airlines now have more control of the distribution landscape and what will the airline vendor relationship look like in 5 years?

  • Will the grander vision for airline distribution start to come into play?
  • Can blockchain dramatically reduce distribution costs and will it trigger the emergence of a new business model?
  • Will the technology help wrestle some control from big online travel agencies and global distribution systems?
  • In light of recent uptake from airlines groups in embracing NDC and a new distribution models will we see wholesale change in the sector?
  • As airlines develop their own travel marketplaces how will they manage inventory as well as connections, ancillaries and partner tickets?
last published: 21/Aug/18 15:05 GMT

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Conference 5-7 September • Exhibition & Seminars 6-7 September


The Aviation Festival is two events: a world-class international conference featuring leading airline speakers from around the world; and a technology exhibition showcasing the latest innovations global leaders to the start-ups.

To visit the exhibition is free. There is, naturally, a registration fee to attend the conference.


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