Gabi Kool | CEO & Founder

Gabi Kool, CEO & Founder, PINS

Gabi is leading PINS as CEO and is the former CEO of PINS.CO. PINS is a FINTECH company created in November 2017 via a spin out of the technology business of PINS.CO SIA (the frequent flyer loyalty company of AirBaltic). Having reached a leadership position in its domestic market as a cross border digital currency and loyalty technology provider, PINS is now ready to become a global leader as a Big Data Currency Operator. It aims to do so by offering fully integrated, simple to use, mobile technology solutions, including its own digital currency, for innovative companies operating in the fields of TV & Radio, Smart Stadiums, Smart Highways and Smart Cities
As Founder, Mr. Kool is also part of the PINS’ shareholders consortium. The consortium, a group of Japanese investors and other top executives from media and real estate industries in Asia and Europe, also (partially) acquired or created in 2017 several other start-ups in related fields such as InsureTech, FoodTech, AdTech, InfraTech, SmartCity and FinTech. The total investment portfolio is expected to benefit from the growing global presence of PINS and its focus on supporting various initiatives to drive good social innovations, also known as SOCIETY 5.0 
Mr. Kool’s professional background includes supporting many Fortune 500 companies with their global marketing activities and was involved in the Beijing 2008 Olympic Games during his tenure in China for AIMIA. He was recently recognized as Industry Personality of the Year in the Loyalty Industry and was listed by magazine Management Team as one of the 100 most influential global managers from the Netherlands.
While leading PINS.CO, Gabi Kool and his management team created a large success case by building the leading coalition loyalty business in Northern Europe around its global award winning loyalty program and its digital currency PINS, also featured on Bloomberg TV. To date the business counts more than 2.4 million users in the Baltics and Finland (which represents >40% market penetration of the working population and this base will be the carrier of new technologies developed by PINS), in a highly digital savvy market and having an undisputed leadership position in these markets as a cross border loyalty currency. The brand also became the most searched for brand in Finland in Google in 2014. Following the company’s success in this region, the spin out of PINS is now aimed at internationalizing the digital currency and widening its technology offer.
Mr. Kool successfully launched and managed VOILA Hotel Rewards, the first global loyalty program for independent hotels and also held responsibility for the development of KLM’s Royal Dutch Airlines’ frequent flyer program.
He is married with four children and a columnist in Forbes magazine in Latvia. Mr. Kool is a graduate in Economics of Vrije Universiteit Amsterdam and alumnus from the INSEAD Business School. He has lived and worked in Amsterdam, Singapore, Shanghai, London and Barcelona and is currently based in Riga, Latvia with his family since 2011.


Aviation Festival - Day 2 @ 12:25

Out-smart Google and Facebook with a new approach to loyalty

  • Creating customer insights and incentivising behaviour: PINS approach to loyalty  

  • Creating user engagement with gamification and real personalised value 

  • Making sure you aren’t overtaken by the new fish: reimagining challenges to become big opportunities 

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Conference 5-7 September • Exhibition & Seminars 6-7 September

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