Gabi Kool | CEO

Gabi Kool, CEO, QIX

Gabi is leading QIX  as CEO and Member of the Executive Board of Urbana Smart Solutions and is the former CEO of PINS (the frequent flyer loyalty company of AirBaltic). QIX is an open, multi-branded (loyalty) currency blockchain platform with the aim to develop the world's leading social currency, connected to IoT solutions for smart cities created by Urbana Smart Solutions and scheduled to to be rolled out later this year with the first launches in Western Europe, followed by Northern Europe, Australia and Singapore. Urbana's core focus is to support and partner with leading infrastructure companies, municipalities and (airline) loyalty program operators to create a global movement whereby citizens are in control of their own data, share in the value creation of such data and connect to innovative IoT solutions to improve the quality of their daily lives. Urbana already supports more than 25 Smart city projects around the world, with the focus on Smart lighting, Smart parking, Smart energy and Smart security.                                                                            Mr. Kool’s professional background includes supporting many Fortune 500 companies with their global marketing activities and was involved in the Beijing 2008 Olympic Games during his tenure in China for AIMIA. He was recently recognized as Industry Personality of the Year in the Loyalty Industry and was listed by magazine Management Team as one of the 100 most influential global managers from the Netherlands. While leading PINS.CO, Gabi Kool and his management team created a large success case by building the leading coalition loyalty business in Northern Europe around its global award winning loyalty program and its digital currency PINS, also featured on Bloomberg TV. To date the business counts more than 2.4 million users in the Baltics and Finland (which represents >40% market penetration of the working population and this base will be the carrier of new technologies developed by PINS), in a highly digital savvy market and having an undisputed leadership position in these markets as a cross border loyalty currency. The brand also became the most searched for brand in Finland in Google in 2014. Mr. Kool successfully launched and managed VOILA Hotel Rewards, the first global loyalty program for independent hotels and also held responsibility for the development of KLM’s Royal Dutch Airlines’ frequent flyer program. He is married with four children and a columnist in Forbes magazine in the Baltics. Mr. Kool is a graduate in Economics of Vrije Universiteit Amsterdam and alumnus from the INSEAD Business School. He has lived and worked in Amsterdam, Singapore, Shanghai, London and Barcelona and Riga and currently lives in the Venice area in Italy with his family.


Aviation Festival - Day 2 @ 12:25

Out-smart Google and Facebook with a new approach to loyalty

  • Creating customer insights and incentivising behaviour: PINS approach to loyalty
  • Creating user engagement with gamification and real personalised value
  • Making sure you aren’t overtaken by the new fish: reimagining challenges to become big opportunities
last published: 14/Aug/18 09:25 GMT

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Conference 5-7 September • Exhibition & Seminars 6-7 September


The Aviation Festival is two events: a world-class international conference featuring leading airline speakers from around the world; and a technology exhibition showcasing the latest innovations global leaders to the start-ups.

To visit the exhibition is free. There is, naturally, a registration fee to attend the conference.


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