Dee Waddell | Global Managing Director, Travel & Transportation

Dee Waddell, Global Managing Director, Travel & Transportation, IBM

As Global Managing Director for IBM’s Travel & Transportation Industries, Dee Waddell is responsible for IBM’s global business in all industry segments within travel and transportation and leads IBM’s global accounts in developing and delivering industry-leading solutions and services.  Industry segments include airlines, airports, railroads, freight carriers, logistics providers, port authorities, hotels, cruise lines, car rental companies, travel agents, and global distribution systems.

Dee has served in global leadership roles at Amtrak and United Airlines. Most recently he served as Senior Vice President, Chief Digital Officer and Chief Information Officer at Universal Weather and Aviation, a global leader in the business aviation industry.

At Amtrak, Dee served as Group Chief Information Officer and led the digital transformation of the paper-and-punch ticketing process with a next-generation iPhone eTicketing and reservation solution. At United Airlines, Dee served in leadership roles for and MileagePlus, including responsibility for global ecommerce. He has also served in leadership roles in other major organizations including Motorola, Accenture and the U.S. Department of Defense.

Dee holds a Doctorate in Management and BA in Information Systems from the University of Maryland University College and an MBA in Strategic Management from the Illinois Institute of Technology. He is also fluent in Japanese, having lived in Japan for six years. Dee currently resides in Houston, Texas, USA.


Aviation Festival - Day 2 @ 10:00

Innovation Keynote: Know Your Innovation ABCs: AI, Blockchain, Cloud

  • How are these technologies advancing the airline industry in a tangible way?
  • What successes do they drive?
  • What's next for their impact in the coming months?

Aviation Festival - Day 2 @ 11:20

Technology & Strategy Roundtables

With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 30 minutes, there is one rotation, so participants can join two tables during the session.

Next gen retail: Data driven insights to drive increases in ancilliary sales.

Aviation Festival - Day 2 @ 12:45

What are the main challenges in terms of rethinking current processes and building digital into an airlines DNA?

    What is holding back airline CIOs and CDOs from implementing and executing their digital vision and strategy?How will blockchain help enable new capabilities and remove internal and external barriers?What ongoing implications will the GDPR have on our industry drive for more data driven and personalised services and systems? Uncovering the real potential of Artificial Intelligence: How could AI impact various customer touchpoints and what kind of advancements should we expect to see in 2019?How will airlines integrate VR/AR technology for customer experience and enhanced maintenance operations? Are we going far enough in terms of open innovation and collaboration with start-ups, partners and digital intermediaries?
last published: 15/Aug/18 15:35 GMT

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Mark Your Calendars Now!
Conference 5-7 September • Exhibition & Seminars 6-7 September


The Aviation Festival is two events: a world-class international conference featuring leading airline speakers from around the world; and a technology exhibition showcasing the latest innovations global leaders to the start-ups.

To visit the exhibition is free. There is, naturally, a registration fee to attend the conference.


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