Campbell Wilson | Senior Vice President, Sales & Marketing
Singapore Airlines Limited

Campbell Wilson, Senior Vice President, Sales & Marketing, Singapore Airlines Limited

Mr Wilson started his career with Singapore Airlines in 1996 as a Management Trainee in SIA New Zealand.  He was appointed Marketing Executive Auckland in October 1996. He was posted to Australia as Regional Marketing Manager South West Pacific in 1999, Market Controller in Singapore in 2003 and Market Analyst Europe in August 2003. Mr Wilson was appointed Vice-President Canada in 2006, General Manager Hong Kong in 2008, General Manager Japan in 2010 and returned to Singapore as Senior Manager Planning in 2011. He was seconded as CEO to New Aviation Pte Ltd, the predecessor of Scoot, in June 2011 and subsequently became CEO of Scoot Pte Ltd in November 2011. Mr Wilson was confirmed in his current position of Senior Vice-President Sales & Marketing on 01 March 2017.


Aviation Festival - Day 3 @ 09:15

Keynote presentation: Marrying service with digital leadership

  • Equipping the world’s most awarded airline for the digital age
  • Understanding the importance of balancing technology, people and mindset
  • What have been the key challenges, successes and learnings?

Aviation Festival - Day 3 @ 09:30

What will be the key digital disruptions in the next 5 years and how will blockchain, AI, Machines Learning, data, Wi-Fi and intelligent retailing help shape the future of the industry?

  • What are the key potential touchpoints for artificial intelligence and how much of a priority will AI applications be for the airline industry by 2019?
  • Will blockchain live up to the hype and be the panacea for data exchange that the airline industry desperately needs?
  • Intelligent retailers – How can airlines start to become smarter with their offers and use digital to differentiate products and services?
  • What will the next generation of in In-flight connectivity and on-board entertainment services and products look like?
  • How can airlines effectively transition into digital companies that fly planes?

Aviation Festival - Day 3 @ 10:00

Understanding the future of distribution: What will the airline distribution model look like in the next 5 years and what role will Global Distribution Systems play?

  • How will airline distribution evolve and what will the relationship with the customer look like in 3-5 years?
  • Reshaping the role of the GDSs - Do you need an intermediary at all?
  • What technological innovations are going to permit access to richer content and more personalisation?
last published: 06/Sep/18 05:58 GMT

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Conference 4 - 6  September 2019 


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