Agenda Day 1

Day 1 Aviation Festival Americas

Ms Jayne Hrdlicka

Keynote Presentation: Creating a market focused business model in the modern aviation landscape

• Jetstar’s approach to partnerships and how they adapt their model in each market they operate
• Focusing the approach on customers, low cost shouldn’t mean low customer service
• Technology and big data: knowing your customers and personalizing the service
• Dual brand strategy: Qantas and Jetstar’s successful model for full service and LCC airlines.
Mr Robert L. Fornaro

Keynote Presentation: Taking Spirit to the next level – Sprit’s CEO speaks on their new direction and opportunities regarding the ULCC model

  • The challenges of continuing with the ULCC model, but taking Spirit to the next level.
  • Moving Spirit from being known for just low fares to a more reliable and customer friendly airline that still offers the lowest fares in the industry.
  • Improving on-time performance and reducing customer complaints.
Mr Juan Carlos Zuazua

Keynote Presentation: Building a low-cost model without sacrificing customer service – VivaAerobus’ CEO on treating your customer right while being an LCC

  • From bus to air, how Viva Aerobus’ unique business model crafts a brand personality and an entirely different playing field for customer experience
  • Analyzing a shifting customer philosophy that banks on loyalty through the digestion of amazing travel experiences
  • Creating exponential growth in customer engagement by understanding the underlying values of travel, specifically the how and why


World Low Cost Congress

Panel: Retail revenue models –How is the evolution towards the retail model progressing for airlines and will initiatives like NDC remove barriers?

  • How close are we to seeing airlines transition into becoming ‘Amazons of Travel’?
  • Are some airlines in trouble of becoming purely a commodity? \
  • Connecting big data innovation, creativity, and new technology to drive more retail focused airlines
  • What can we learn from the retail sector when it comes to delivering value-led loyalty and rewards for our passengers?

Presentation: Personalizing the in-flight experience – How airlines can transform the in-flight experience to make it more personal, compelling and engaging than ever before

  • Home in the sky: How to make passengers feel virtually comforted and entertained like they are at home
  • Why airlines have not done well using data to customize the passenger experience?
  • How digital technologies are opening up many more new possibilities
Aviation Marketing Americas

Roundtable: Creating actionable insights:  Learn how to properly extract insights from your raw data

  • Good analytics starts with clear purposes: What are the business questions CIOs should focus on to find answers in their data?
  • Processing and interpreting huge volumes of data: What is your number one strategy?
  • Real-life examples of how airlines apply data analytics to solve operational challenges and offer personalized products/services
Aviation IT Show

Presentation: Cloud-layered security – In a world where DDoS attacks can cost $5 per hour, how are we securing ourselves?

  • Utilizing Intrusion Detection Systems (IDS,) Virtual Private Networks (VPNs) and Data Loss Prevention Technology (DLP) effectively
  • Contextual data access control and how we can trickle this down to our employees to control sensitive data in our cloud
  • Analyzing new IoT risks and how to protect against them
The Aviation Interiors Show

Roundtable: Post BYOD interiors - New design methods focusing on removal of hardwired IFEs and the improvement of the BYOD experience

  • Creating interiors that add to the BYOD experience by providing device charge stations, outlets and device holders on tabletops
  • Losing hardwired IFE weight and substituting space to incorporate design that compliments a BYOD model
  • Optimizing for BYOD by bearing in mind the types of devices that flyers will bring: tackling laptop-friendly seats, tablet-friendly seats and small mobile device-friendly seats

Presentation: The extinction of hardwired IFE systems – Are hardwired IFE systems going the way of the dinosaurs?

  • With many customers bringing their PEDs on board legacy IFE’s are fast becoming a second thought?
  • How moving to a fully wireless system and eliminating legacy IFE systems can increase personalization by utilizing mobile platform data
  • Reducing weight by designing a seat with no pre-installed IFE system
Aviation IT Show

Presentation: Airport I.T – Bridging the innovation gap between airlines and airports

  • What are ways of achieving technological parity and creating a collaborative atmosphere between airlines and airport
  • Jumping on innovations in interior geolocation technology and voice technology
  • Understanding how to interface with customers through in-house Wi-Fi, common platforms of social media and learning the technology we should be investing in to provide the most efficient and personalized airport to airline experience
The Aviation Interiors Show

Roundtable: Seating the supersonic –Exploring the needs that will be addressed when we transfer into commercial supersonic travel

  • What does a commercial Supersonic experience look like to the high-end passenger?
  • With a narrower fuselage and limited room, how do you provide an upscale and viable experience?
  • Looking beyond seating to create a high end living space and experience

Presentation: New ways to pay: Exploring on-board payment implementation to improve customer experience

  • Flexible payment processes and how we move towards a secured payment solution that is highly configurable for different customers, allowing them to purchase once to several times
  • Practical strategies to detect and prevent fraud, accessing deep learning solutions
  • What can we reap out of virtual payment trends like Apple Pay, Venmo or direct bank-to-bank alternatives like Chase Quickpay
  • What does the future of digital payments look like?
  • Will it be a part of an all-inclusive digital platform?

Aviation IT Show

Case Study: Aiming your mobile tech inwards –Now that multiple customer facing applications have been built, see how mobile may benefit our operation

  • Build on existing frameworks to expand platform usability and applications
  • Track assets in an accessible platform to increase employee efficiency and minimize asset-related delays
  • Find new customer-facing applications for your platform by providing selective visibility of customer-related assets


Aviation Marketing Americas

Presentation: Disruptive promotions & #NocheAerolíneas: using Revenue Management segmentation and Social Media to stimulate demand on a changing macroeconomic environment

  • How Aerolíneas Argentinas strategized for a weak macroeconomic environment impacted by currency devaluation
  • Creating a dynamic business strategy that is able to adapt to a changing socio-economical context
  • An analysis into Aerolíneas Argentinas’ successful development of a methodology which applies Revenue Management Segmentation combined with social media to generate disruptive promotions that stimulate demand without revenue dilution

Presentation: No-Tech, Low-Tech Solutions – Creating a customer experience with readily available tools

  • Delta’s ‘Early-Valet’ System is based on the simple premise of having staff pre-board carry-on luggage and stow into the customer-appropriate overhead compartments, their testing has shown that simple procedural enhancements contribute greatly to customer experience
  • Utilizing available resources to impact positively customer experience design
  • Low-Tech and No-Tech problem solving as a low-risk high-gain investment
  • Create trials and measure data to implement solutions effectively
Aviation IT Show

Roundtable: Stealing from the cockpit – Augmented Reality has been used by our pilots for years, what are the possible applications if we take it out of the cockpit?

  • Take the HUDs from the cockpits and into the airport with wearable technology
  • Utilizing AR to deliver relevant contextual information to your employees in order to ensure best customer experience or to create safer and more efficient operational practices
  • What is the possibility of creating a mobile platform that could interface with our customer’s own wearables to deliver relevant journey information?
Aviation Strategies

Panel: Creating alliances – How can carrier Alliances be beneficial for carriers of the Americas

  • The old practice of interlining has fallen to the wayside as large alliances take their place and LCCs compete for the lowest price tag
  • How can carriers benefit from interlining while still maintaining cost?
  • LCCs and FSCs, with the line between them getting thinner—should we be thinking about partnerships?
The Aviation Interiors Show

Roundtable: Next-gen aircraft interiors – From Boeing’s 77X to Boom’s XB-1, new design strategies for lightweight and comfortable travel

  • Understanding next gen airplane dimensionality, weight capacities and design opportunities
  • Looking to alternative seating designs for supersonic and beyond, moving away from flatbeds and into pods
  • Marrying luxury with ergonomic design by operating in dynamic non-traditional space accommodation models
Aviation Marketing Americas

Presentation: Putting the V in ‘Viral’ – How Virgin Atlantic Airways’ disruption predated the digital age

  • Creating a culture of agility-based marketing by responding appropriately based on contextual information
  • Staying relevant by being brave and bold, challenging stereotypes and poking fun at seriousness
  • Utilizing an overview of Virgin Atlantic’s history to understand how and why disruption worked and looking at culture with different eyes as an airline

Presentation: Tag it and track it – Innovations in baggage handling

  • E-tags and connected bags- What are the other bag-drop initiatives to meet the needs of all users?
  • Justifying the business case for the transition to home printed bag tags
  • Utilizing portable beacon technology in addition to mobile apps in order to keep updated and accurate info on baggage tracking
  • Focusing on IT alone is not enough; it’s also about changing the business processes
  • What do we need to change in the process and how can technology help us?
Aviation Strategies

Presentation: Becoming global champions: How to develop and execute a successful global expansion strategy

  • Navigating route acquisition and incentivizing the pursuit of a far-reaching aviation network
  • Planning out in the long-term, adjusting for 10-year labor agreements
  • Preparing tactics to ensure consistent and sustainable revenue growth
Aviation IT Show

Roundtable: The Internet of Things and the customer journey– Facing unseen levels of hyper connectivity, how will IoT affect the customer journey?

  • How can IoT improve stress points throughout the customer journey by utilizing multiple geo-specific access points and device-to-device interfacing
  • How the IoT can improve experience, fuel efficiency and amplify passenger personalization through a system of perpetual communication between access points
  • Finding IoT right now, looking at cross-platform interfacing, managing tech communication streams and addressing security vulnerabilities
The Aviation Interiors Show

Roundtable: Lounge Design – Creating comfortable lounges with minimal space and how to perpetuate brand identity and experience with parity between airplane and airport

  • Understanding the pursuit of comfort and creating cohesion between the airport to airline journey
  • Analyzing parity and brand identity inside of design strategies for lounges
  • Efficiently utilizing space to promote the most comfortable experience while minimizing excess

Presentation: Designing the airport of the future – How to differentiate as an airport and create a unique passenger experience?

  • Innovative terminal designs to cope with increasing passenger numbers comfortably
  • Cost-control vs. new service gadgets
  • Moving towards a customer-centric airport: Identifying the pain points and redefining the travel experience
  • Addressing the need to balance all stakeholders’ interest within the Canadian User Pay Model
Aviation Marketing Americas

Presentation: Monetizing social media marketing –Do sales from social media investments result from social content or social advertising?

  • Social media as an engagement platform: Why social media strategies need to be rethought
  • Are social media channels primarily valuable as content distribution engines?
  • Empowering your employees for social success • What does social success mean?
Aviation Strategies

Presentation: Charging the right prices for the right customers – Dynamic pricing based on loyalty and new opportunities for revenue generation

  • Understand how dynamic pricing is a key to customer-centric distribution
  • Roadmap to true dynamic pricing: What are the blocking elements and how to remove them?
  • How to deal with challenges like old industry standards in pricing
  • Data analytics and price optimization strategies to capture customers with a low willingness to pay


Aviation Marketing Americas

Case Study: Programmatic and how to do personalization at scale – Different travelers exhibit different buying behaviors. Learn to stop thinking of them as a unit and more as individuals

  • Thinking programmatically: How technology makes it possible to reach millions of customers but each with something that seems personally relevant and interesting
  • How programmatic can increase customer conversions and revenue
  • Real-time optimization: Reducing advertising costs whilst increasing conversions

Presentation: Becoming an Entertainment Wizard – Make your customers want to fly by providing the best in curated content

  • Learn how we can take advantage of a world of content exclusivity and streaming-rights warfare to provide a unique entertainment experience
  • Utilize a unique hub of relevant content to maximize passenger engagement and increase customer loyalty
  • Find out how to use data to better understand your customer entertainment needs and develop appealing entertainment profiles
Aviation IT Show

Case Study: Using Translation to drive direct bookings and consumer loyalty – Creating a cultural-specific solution to understand your customers

  • Providing information in a consumer's own language influences buying decisions
  • On average, airlines support fewer than half as many languages as do OTAs
  • New technology makes it possible for airlines to better compete for global consumers
The Aviation Interiors Show

Roundtable: Creating designer brands – Using design as a brand differentiator


Presentation: Onboard Wi-Fi – Making it affordable while maximizing profitability

  • How to overcome bandwidth capacity constraints and high costs?
  • What are the other stumbling blocks to a seamless connectivity?
  • Using Wi-fi as a revenue generating platform
  • What are the trends that will revolutionize the onboard connectivity?
Aviation IT Show

Presentation: Chatbot revolution – How chatbots will revolutionize the travel industry; distribution, disruption and why your airline should embrace it

  • Creating customer-facing chatbots that perform as your traveler’s very own personal assistant
  • Chatbot platforms as all-inclusive, go-to hubs for traveler’s to make decisions regarding ticketing, ancillary, purchasable products, etc.
  • Providing unheard of ease of access for customers to interface directly with your airline services
Aviation Strategies

Panel: Future Distribution – How do airlines need to adapt to future direct distribution channels?

  • Drawing a line of comparison between linked data vs. big data
  • Exploring NDC integration with APIs
  • What do airlines need to do today to prepare for technology five to ten years down the road?
Aviation Marketing Americas

Roundtable: Multi-channel digital marketing: How to convert visitors to paying customers by efficiently utilizing our different digital media channels

  • Understanding the digital tools utilized in marketing strategies
  • Multi-channel marketing teams and how to best utilize your resources to maximize engagement
  • Becoming a master of catalyzing immersive experiences to envelop visitors and create new customers
The Aviation Interiors Show

Economy Comfort


Presentation: Handling irregular operations – Utilizing digital tools to assess, resolve and communicate service disruptions

  • Delivering personalized solutions straight to the customer ranging from notifications to auto-rebooking for delays, cancellations and other unforeseen circumstances
  • A standard approach to restore normal services swiftly and cost-efficiently- Collaboration among staff, between airlines and airports
  • How we can use predictive analysis to anticipate disruptive events and provide earlier contingency executions
Aviation IT Show

Presentation: Why not take it all – owning the shopping basket with disruptive packaging technology

  • Packaging for many country PoS +50 markets via one technology platform
  • Multi accommodation supply marketplace for airline packaging
  • Maximizing revenue with high attachment rates for package product upsell
  • Connecting packages into metasearch and other distribution channels
Aviation Strategies

Q&A: Defining ancillary strategies – What’s making you money?

  • Commercial and revenue steering strategies through inventive FFP programs targeting wellness and utilizing exercise as currency and other innovations
  • Personalized ancillary sales: Why are airlines missing the mark on personalization? How to do it right?
  • To bundle or unbundle? How can we justify the cost of personalized offerings vs. standardized products and years-backed best-practices 
  • More choices, more revenues: What are the new ancillary products in the marketplace and How to further monetize the travel convenience?
Mr Richard Barajas

Presentation: Digital Innovations to Drive New Ancillary Revenue

  • Creating a strategy for monetization of abandoning website traffic at zero cost
  • Understand the recipe to triple your ancillary hotel revenue
  • How to unlock a million dollars in annual profit in only 45 minutes
Bobby Healy

Keynote Presentation: Google’s stealth attack on travel -

  • In the short term, hotels, airlines and existing OTAs will see an opportunity for collaborative incremental demand, however that honeymoon period can’t last forever and Google is already planning well beyond that.
  •  Understanding Google’s surprising strength as quiet intermediary, how long does it take before this bridge gets a toll and who is going to pay it—you or the travelers?
  • How to strategize a push to take back control; withholding inventory and pricing from Google to ensure that the giant doesn’t capitalize on its position as a starting point of travel planning
Katri Harra-Salonen

Keynote Panel: How can we take the connected aircraft beyond entertainment?

  • What future innovative passenger experience elements can we expect will be driven by Wi-Fi?
  • How can we marry ancillary revenue and inflight connectivity?
  • Will KA and KU co-exist and offer sustainability in the next 10 years?
last published: 20/Mar/17 14:38 GMT