Aviation Marketing Americas

Digital & Social Media Strategies

Aviation Marketing pre-conference day to take place on Monday, May 13

 

Aviation Marketing 2019, Tuesday 14 May 2019

John Rodgerson
09:10

Keynote Interview: How has Azul increased their market share while continuing to innovate?

  • How has customer centric digitalization and fast adapting culture kept Azul on top of the industry year in and year out?
  • What are the operational benefits of the brand new A320neos and E Fleet?
  • What new revenue opportunities are opened with the fleet and how is Azul enhancing connectivity and capacity moving forward?
Jim Scott
09:25

Keynote Interview: Navigating Canadian aviation landscape as a start-up ULCC

  • Where is Flair positioning itself as a premium Ultra Low Cost Carrier against established legacy players?
  • How do you design your network to take advantage of the smaller fleet while still serving customers where they need it most?
  • What is being done to educate Canadian passengers who are still new to the a la carte nature of ULCC?
Felix Antelo
09:40

Keynote Interview: Providing customer choice and network strength while opening new angles of innovation

  • Building a strong and diverse network in domestic and international routes with disciplined capacity growth
  • Providing customer choice while driving revenue with branded fares and more personalized product segmentation
  • Owning the customer loyalty experience to learn more about needs, and create more relevant offerings
  • Working with a lean innovation team to accelerate technological offerings and elevate the passenger journey
10:25

Speed Networking & Morning Break (in Expo Hall)

Kevin Strohmaier
Aviation Marketing 2019
12:00

Branded Fare Decisions: Distinguishing ancillary value across direct channels to enable competitive fares

Scott Deangelo
Aviation Marketing 2019
12:00

Personalized Marketing: Creating a data-driven marketing strategy focused on personalization and engagement

Aviation Marketing 2019

Roundtable #10 Social Media: How do you take control of your digital strategy?

Dan Valin
Aviation Marketing 2019

Roundtable #11: Regional Airlines: Marketing challenges for regional airlines

Host: Dan Valin, Marketing Manager, First Air
Aviation Marketing 2019

Roundtable #12: Mobile Engagement: Tailoring offers and timely messaging

13:00

Networking Lunch (In Expo Hall)

Christine Valls
Aviation Marketing 2019
15:00

Social Media & Loyalty: Controlling the customer conversation across multiple channels

Christine Valls, Managing Director of Sales, Florida, Latin America, and Caribbean, American Airlines
Panel discussion
Aviation Marketing 2019
15:20

Vouchers: Enabling mobile issuance, acceptance and claiming of compensation in real-time

15:40

Afternoon Networking Break (Expo Hall)

Steven Greenway
16:20

How is SWOOP reshaping the Canadian ULCC Space

  • How is SWOOP differentiating itself in a region new to ULCC?
  • How is ULCC changing the airport landscape to ensure competitive fares for customers?
  • What network opportunities are there to expand?
Seth Cassel
16:40

The Myths of Inspiration and Personalization: Performance marketing through fares and agility

  • Digital departments in airlines worldwide are chasing trends in inspiration and personalization in an effort to grow direct channel revenue and customer acquisition. However, do these strategies really work?
  • Do customers really look for travel inspiration on an airline's website? And if so, how much closer to purchase does that really make them?
  • How can personalization strategies be effective if a small minority of airline website users are recognizable as return visitors? And, given the implementation of EU GDPR is personalization too much of a liability?
René Armas Maes
17:00

How are we navigating competition in Mexican Aviation and enhancing the customer conversation?

  • How do we enhance personalization and put the best product in front of our customer?
  • How are airlines navigating “overcapacity” to stay competitive in the most profitable markets?
  • What are we learning from Virtual Assistantsand where is the future of AI and chatbot in the customer conversation to keep customers more engaged in their larger journey?
17:20

Networking Cocktail Reception (in Expo Hall)

last published: 19/Feb/19 15:55

Aviation Marketing 2019, Wednesday 15 May 2019

08:00

Networking Breakfast (Expo Hall)

09:00

Chairman's Opening Remarks

Rene Armas Maes
Michael Bell
Bobby Healy
09:50

Keynote address: The Future of Travel Technology: 2030

John Newsome
Duncan Bureau
10:20

How Air Canada Rouge finds flexibility and opportunity with the hybrid leisure model

  • How can you stretch the capabilities of the leisure model to serve a wider group of passengers and stay competitive within LCCs?
  • What network opportunities can Rouge provide from its strength of association with the Air Canada Group?
How has the Canadian leisure landscape evolved and what is being done to enhance ancillaries while continuing to offer a higher customer experience?
10:30

Morning Break (expo hall)

Greg Olsen
Aviation Marketing 2019
11:20

Digital evolution – Analyzing critical factors such as website design, segmentation and email marketing

Panel discussion
Aviation Marketing 2019
11:20

Future of Payments: Creating a seamless and easy payment process throughout the customer journey

Dan Valin
Aviation Marketing 2019
11:40

Regional Airlines: Marketing challenges for regional airlines

Dan Valin, Marketing Manager, First Air
Aviation Marketing 2019
12:00

Payments: Migrating from credit cards to innovative payment solutions

Aviation Marketing 2019

Roundtable #9: Social Media: How can we effectively use social channels to have meaningful conversations with our customers?

Aviation Marketing 2019

Roundtable #10: Payments: How do digital payments change the credit card landscape?

Aviation Marketing 2019

Roundtable #11: Blockchain in Payments: How can your airline use blockchain and to create a decentralized BSP model to increase profitability while enhancing the customer experience?

Scott Fisher
Aviation Marketing 2019

Roundtable #12: Loyalty: How do you engage, retain and reward your customers?

13:00

Networking Lunch (In Expo Hall)

Panel discussion
Aviation Marketing 2019
14:20

Engagement: Which is better, live chat or direct messaging?

last published: 19/Feb/19 15:55

 

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To sponsor or exhibit contact:
Michael Ryan
Tel:   +1 646 619 1787
michael.ryan@terrapinn.com