Marketing Campaign

Digital marketing

Working with a leading digital advertising agency adverts will be placed on Google, the display networks, LinkedIn and Facebook. Remarketing will be used extensively.

Lead generation

This is a digital inbound marketing program that uses social marketing and CRM to create awareness for your product or services. It allows you to generate leads that you can add to your sales pipeline.

Website

Our dedicated event website is fully responsive and consistently updated with event news. The conference, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to the show.

E-mail

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Once registered they receive a weekly show update and prompts to log on to our online community and match making service.

Direct marketing

It’s not as sexy but it still works. Show collateral such as the conference brochure will be mailed to a targeted database. Inserts will be placed in leading business publications in the weeks running up to the show.

Partnerships

We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up to the event.

Social marketing

Posts and event alerts are regularly posted to our dedicated twitter feed and LinkedIn group. And they are posted to relevant 3rd party groups and pages.

Advertisements and editorial coverage

In key publications including business and specialised press.

Press relations

Our powerful media partnerships mean more effective press relations.

Direct sales

Our dedicated direct sales team ensures that no lead is left unconverted.

You

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the show. And we’ll discuss with you how we can help you drive traffic to the show, to your stand and to your seminar.

Events as a marketing channel

Depending upon the sponsorship status, a sponsor’s logo is carried throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations. Then there’s the show itself. Two days with senior executives from your target market – page advertising and online marketing cannot offer you this opportunity. OK, the numbers may be smaller, but to meet and have face-to-face meetings with several hundred of your prospects is surely a marketer’s dream!