The Aviation Festival MENASA Conference Day 2

TRANSFORMATIVE TECHNOLOGY

Ms Eithne Treanor

Keynote Host: Eithne Treanor, Founder and CEO, E Treanor Media

Panel discussion
09:10

CIO panel: How the aviation industry is responding to the digital challenge

•    How technology is changing all stages of the travel cycle
•    Airline revenue management innovations  
•    How mobility is changing aviation IT systems 
•    Creating a seamless enterprise mobility strategy
•    Addressing the constant cyber security risks for airlines
•    New distribution trends affecting IT teams
•    The increasingly important role of big data and analytics
Mr Praful Thummar, Assistant Vice President of Information Technology, Jazeera Airways
Rohit Talwar
09:50

Keynote: Responding to digital disruption

  • Tapping the exponential opportunity
  • Reinventing the airport ecosystem
  • How will we change our company DNA?
  • Prioritising new technology opportunities
10:20

NETWORKING BREAK

WORLD LOW COST AIRLINES CONGRESS

AVIATION MARKETING MENASA

AIR XPERIENCE / THE AVIATION INTERIORS SHOW

REVENUE STRATEGIES

MILLENNIAL MARKETING

ON THE GROUND: INNOVATION IN DESIGN

11:00

Interview: Customer centric revenue management strategies

•    Creating customised airfares, which increase ancillary revenue opportunities
•    What do customers really want: enhanced products or pure low fares?
•    Tracking data real-time to help determine the success of new routes
•    Offering passengers personalisation and convenience when it comes to RM systems
•    Using data to understand the value of a customer and future revenue
•    Offering 1 click payments to enhance ancillary selection
 
11:00

Get more bang for your 'digital' buck!

•    Managing a performance-focused digital marketing portfolio
•    Aviation marketing magic
•    Aligning your marketing (and sales) channels
•    Crafting a unique digital strategy 
•    Keeping an omni-channel approach front of mind 
•    How to drive more ROI out of your marketing investments
 
11:00

Interview: The future airport: designing and operating airports of the future

•    What does the airport of the future look like?
•    How can airport design change to become more passenger-centric?
•    How can airports limit disruption and offer seamless service?
•    What technology innovations are changing the way we run airports
•    Designing for future airport traffic
 
11:30

Transforming day-to-day revenue management

•    No more black boxes: exposing the details of traditional forecasting and optimisation 
•    Variability – the nemesis of forecasts
•    Using new data sources to improve revenue management 
•    Ancillaries: part of complete revenue optimisation
 
11:30

Creating authentic connections with your customers

•    Utilising real time user generated content across all channels
•    Portraying the brand that cares 24/7
•    Sharing real time reactions to real situations
•    Encouraging social interactions with your customers
 
11:30

Designing the efficient transportation hub of the future

•    Striving for operational efficiency, while maintaining safety
•    Improving customer experience for staff and passengers
•    Developing a roadmap for higher passenger throughput
•    Training staff to offer efficient customer service at security checkpoints
 

COMPETITIVE AVIATION LANDSCAPES

MILLENNIAL MARKETING

IN-FLIGHT: INNOVATION IN DESIGN

12:00

Changing competitive airline landscapes

•    Increasing LCC traffic driving competition 
•    The airport role in facilitating the new competitive landscape 
•    Increasing airport capacity to accommodate new airlines
 
12:00

How micro-moments are reshaping the travel customer journey

•    Anticipating the customer journey from clicks to purchase
•    Turning customer intent into customer action
•    Which airlines will reach the digital travellers of tomorrow first?

 
12:00

Putting passenger comfort at the forefront

•    Can a seat ever be comfortable?
•    Enhancing the image of your cabin with furniture not equipment
•    Reducing operational and maintenance costs with comfortable, robust, maintainable, lightweight seating
 

12:20 ROUNDTABLES

Join a 40-minute interactive roundtable session designed to connect and help Flag Carriers, LCCs and airports conquer the challenges, embrace the opportunities and foster lasting partnerships to master operational efficiency, revenue growth, customer delivery and digital transformation.
 

1.Engaging with tech savvy customers

2. How to minimize airport disruption and control irregular operations

Mr Chadi Abou Daher, Director, Middle East Airlines

3. What does a successful ancillary revenue strategy look like?

4. Competitive strategies and business models for airlines

Jaron Millner, Vice President, Direct Business, Finnair
13:00

NETWORKING LUNCH

AIR RETAIL SHOW MENASA

AIR XPERIENCE MENASA

EFFECTIVE AIRLINE MERCHANDISING

INCREDIBLE EXPERIENCES

14:20

Reinventing your ancillary revenue strategy

•    The data science of ancillary personalisation 
•    Credit cards – still the golden ticket?
•    The fine balance between ancillaries and customer satisfaction 
•    Tryvertising for airports and airlines
•    Increasing in-flight ancillary by using the IFE or smartphone ordering systems
•    Offering seamless multichannel merchandising 
•    How will new tech like NDC and DCC transform shopping and merchandising?
•    Utilising new payment technologies for in-flight payments
 
14:20

Mobile apps: creating unrivalled customer experiences

•    Beyond booking: what can your app really do for your customers?
•    Putting UX at the heart of your app
•    Increasing usership with innovative ideas
•    Deepening customer relationships with real time data
•    What is next for the ultimate app?
 
Jaron Millner, Vice President, Direct Business, Finnair
14:45

Effective ancillary merchandising: adopting a customer centric approach to selling

•    Implementing an effective online ancillary strategy             
•    Delivering a truly customer centric approach to merchandising
•    Delivering a consistent omni-channel customer experience
•    Using data to predict and understanding what your customer actually wants
•    Delivering the right offer to the right customer at the right time and in the right way
 
14:45

Delivering consistently for the multichannel customer

•    Mastering the challenges and opportunities of cross-channel experiences
•    Providing seamless customer experiences for the mobile generation 
•    Merging social channels with traditional platforms
•    Utilising the vast amounts of data collected from connected devices to tailor every experience 
 
Mr Chadi Abou Daher, Director, Middle East Airlines

AVIATION IT SHOW MENASA/ AVIATION SHOW MENASA

AIR XPERIENCE MENASA

OPERATIONAL EFFICIENCY

INCREDIBLE EXPERIENCES

15:10

Interview: Lean approaches to MRO

•    Lowering costs by creating the regions safest and most efficient fleet 
•    New technologies transforming the MRO industry 
•    Leveraging predictive operations and maintenance 
 
15:10

Social airlines: weaving social media into everyday customer interactions

•    Maximising social CRM 
•    Utilising social media for crisis management
•    Deliver real time, quality customer service through social media 
•    Creating a seamless experience between physical contact centers and social media
•    Guidelines for reputation protection  
•    Encouraging people to share exceptional experiences
•    24/7 social media teams: essential or a nice to have? 
 

15.40 ROUNDTABLES

Join a 40-minute interactive roundtable session designed to connect and help Flag Carriers, LCCs and airports conquer the challenges, embrace the opportunities and foster lasting partnerships to master operational efficiency, revenue growth, customer delivery and digital transformation.
 

1. How can airlines work together with airports and destination authorities to develop new routes?

2. Addressing key aviation security concerns

3. Will NDC deliver?

Mr Rahim Virmani, Regional Vice President, Hahn Air
16:20

End of conference day two

last published: 20/Nov/16 13:05 GMT