Ms Daisy Zhu | Director - Marketing Research Development, Commercial Steering Committee
China Southern Airlines

Ms Daisy Zhu, Director - Marketing Research Development, Commercial Steering Committee, China Southern Airlines

朱月波,92年毕业于中国华南理工大学计算机及应用专业,积累了10多年航空公司IT系统建设的经验,主持或者参与了南航SOC、销售收入管理系统、人力资源管理系统、OA系统、移动商务平台、电子客票系统、B2B/B2C网上销售系统的建设和开发工作,2006年转入南航营销部门工作,从事生产经营分析、市场研究的决策支持工作,2011年开始从事航空公司的产品管理工作。

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Appearances at this years' conference:

Conference Day One - Tuesday, 10 July 2012


@ 14.00
Changes in customers’ needs and its impact on product design

  • How to understand customers’ evolving needs in the Chinese market?
  • How to design and promote products accordingly?
  • Case study from China Southern Airlines

  • › Ms Daisy Zhu, Director - Marketing Research Development, Commercial Steering Committee, China Southern Airlines
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