Conference Day One - Tuesday, 10 July 2012

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08.00	Registration
08.50	Organiser's welcome remarks
	China Aviation Outlook
09.00	Regulatory Keynote: Implementing key policies to nurture China’s aviation market Mr Shaocheng Liu 刘少成，1994年毕业于北京大学光华管理学院，硕士学位。1994年加入中国民航，长期从事民航行业研究工作。近10年来主持起草中国民航局年度工作会议报告和其他重要文稿，主持一些重要课题研究。现任中国民航局综合司研究室主任（副司局级），中国民航大学兼职教授，中国民航管理干部学院特邀研究员。已出版专著一部（与人合著），发表各类文章80多篇 more.. What are CAAC’s key policies in managing and cultivating China’s aviation market? What open sky policies will be implemented in the next 12 months to facilitate entry and growth of International airlines in China? Overview of China’s current & future policy outlook › Mr Shaocheng Liu, Director of Policy Research, CAAC
09.30	Air New Zealand CEO Keynote: How to best position for growth in Asia Mr Rob Fyfe Rob Fyfe has held the role of Chief Executive Officer of Air New Zealand since October 2005. Since that time the airline has consolidated its strong financial position, undertaken a significant fleet and route expansion and been recognised by... more.. Increasing brand equity, global presence and profitability Establishing new partnerships and alliances to strengthen Air New Zealand’s Asia network Environmental sustainability as a pillar of growth › Mr Rob Fyfe, CEO, Air New Zealand
10.00	Key strategies on gaining access into Greater China Mr Shuici Fujimura Job Title: Senior Vice President, Marketing and Planning Date of Birth: 9th July 1957 Education: The University of Tokyo, Faculty of Engineering, Japan April 1980: Joined All Nippon Airways Co., Ltd. , Japan June 1987: Graduated from... more.. Optimising routes while dealing with increased competition Enhancing interline partnerships to build a comprehensive network to access China Outlook for the Growing Japan-China Market › Mr Shuici Fujimura, Senior Vice President, Marketing & Planning, All Nippon Airways
10.30	Morning refreshments
11.15	Accessing financing options to facilitate expansion
	Aircraft Demand & Financing
11.45	Are Aircraft Secure Bonds the way for the future? Mr Anup Mysoor Anup Mysoor is a Managing Director in Citi's Transportation Investment Banking division, with responsibility for the Aviation sector in Asia Pacific. Prior to his current appointment, he was the Asia Head of the Industrials, Real Estate, Consumer... more.. Setting the stage:  Current financing options Is the Bond market an attractive alternative to finance aircraft? Are equity markets open for Chinese airlines? › Mr Anup Mysoor, MD, Asia Head, Aviation Global Investment Banking, CITI
12.15	Networking luncheon
	Ancillary Revenue
13.30	Maximising revenue and customer satisfaction through CRM & loyalty programmes Mr Mehmet Butun Mr.Butun has studied Management Information Systems at Bogazici University, Turkey. He has worked for GSM companies simultaneously Turkcell and Avea as Senior Business Analyst, Account Manager and Project Manager positions in Turkey. In... more.. What is a customer centric approach? Does it make sense? How can CRM and loyalty programmes generate revenues for airlines? Airline CRM infrastructure models › Mr Mehmet Butun, Head of Business Development and CRM Programme, Turkish Airlines
14.00	Changes in customers’ needs and its impact on product design Ms Daisy Zhu 朱月波，92年毕业于中国华南理工大学计算机及应用专业，积累了10多年航空公司IT系统建设的经验，主持或者参与了南航SOC、销售收入管理系统、人力资源管理系统、OA系统、移动商务平台、电子客票系统、B2B/B2C网上销售系统的建设和开发工作，2006年转入南航营销部门工作，从事生产经营分析、市场研究的决策支持工作，2011年开始从事航空公司的产品管理工作。 more.. How to understand customers’ evolving needs in the Chinese market? How to design and promote products accordingly? Case study from China Southern Airlines › Ms Daisy Zhu, Director - Marketing Research Development, Commercial Steering Committee, China Southern Airlines
14.30	Afternoon refreshments
	Distribution & E-Commerce
15.00	Optimising and customising distribution strategies to expand customer reach Mr. Erik Varwijk Managing Director KLM EVP Air France KLM International & The Netherlands Previous positions • EVP KLM Commercial Passenger Business • EVP KLM Inflight Services • SVP KLM Western Europe • VP KLM Asia Pacific • General Manager KLM Nordic Region •... more.. Customisation: Adapting strategies to expand reach to Chinese consumers Improving efficiency and customer experience through adapting to local customer needs › Mr. Erik Varwijk, Managing Director of KLM & EVP International & the Netherlands, Air France-KLM
15.30	Utilising the latest payment technologies to enhance customer convenience Mr Mike Parkinson Mike Parkinson is the Vice President of the Airline Sector at WorldPay, a leading global payment service provider. Mike began working at WorldPay in 2000, when the company was still a start -up making a name for itself as one of the first entrants... more.. Improving payment platforms and credit systems to enhance passenger convenience Leveraging on payment technology to avoid payment fraud › Mr Mike Parkinson, Vice President - Airline Sector, Worldpay
15.50	Distribution Panel: Optimising distribution through innovative technology to increase market share Mr Fajin Hu Mr. Fajin Hu, graduate from the University of Science and Technology of China in 1997, major in Physics, join Air China in the same year. In 2005, he got a scholarship for one year training in the University of Hawaii for Travel Industry... more.. Ehtisham Iqbal Ehtisham is an honored member of IATA Aviation Management Professional society and has 8 years of progressively responsible career with a regional airline in Pakistan. Throughout his career, he has focused on airline strategy and process innovation... more.. Mr. Erik Varwijk Managing Director KLM EVP Air France KLM International & The Netherlands Previous positions • EVP KLM Commercial Passenger Business • EVP KLM Inflight Services • SVP KLM Western Europe • VP KLM Asia Pacific • General Manager KLM Nordic Region •... more.. Maximising the use of GDS in a competitive environment – how do GDSs differentiate themselves? Increasing direct sales through innovative technology and effective partnerships Capitalising on the use of social media and mobile applications › Mr Fajin Hu, Senior Manager, E-commerce & Sales, Air China › Ehtisham Iqbal, Manager Corporate Affairs, AirBlue › Mr. Erik Varwijk, Managing Director of KLM & EVP International & the Netherlands, Air France-KLM
16.30	End of conference day one