Tips from the WCA Judges on writing the winning entry
Here's some great advice from our chair of judges:
"The judges look for the entries that get their attention right from the start and are written with clear conviction. It is important to be economical and clear about what it is exactly that you believe your company or product does better than anyone else's. Keep statements short and always follow up with an example or data to support it. Customer testimonials are key, but it is vital to present the case first."
Other members of the judging panel have also shared their expertise. Entries must:
"...show clear innovation and have measurable business benefits. [They must] stand out from the crowd and should extend beyond just being telecommunications solutions, e.g. into sustainability."
"...include facts and figures in context, for example relative market information and benchmarks… and reasons underpinning figures."
"...provide clear linkage to a significant industry issue or trend and how the product/service enables companies to respond to that issue or trend."
"...give a clear indication of the innovative new value creation to the users of the service."
"...include an attention to detail in product design, customer service or whichever aspect of the company's offering you are focusing on, even if it looks painfully tedious to outsiders."
“… hard evidence of the claims in your entry: this can take the form of customer testimonials, third-party research, market stats, customer surveys, etc. “
“….a unique selling point (USP) is relevant, in terms of unique value to the buyer and the seller's organisation, as well as unique value on the specific market addressed.”
And finally, some pointers on the style of the entry:
"Write in simple, short sentences. Include punchy points to hit home the message to the judges.
Cover both the past and the future, e.g. 'We achieved because...' and 'We predict... because...'."
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