15 MAY 2012 KEYNOTES: Industry Change & New Business Models

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8am	Registration and Networking Breakfast
8.50am	Chairman’s Opening Remarks: Mr Benedict Evans Benedict reports on mobile content, digital media and electronic publishing. He has worked in strategy and business development for NBC Universal, Channel 4 and Orange, and previously worked as a sell-side equity research analyst covering European... more.. › Mr Benedict Evans, Consultant, Enders Analysis
	EVOLUTION NOT REVOLUTION: ACCELERATING INTO THE DIGITAL SPACE
9am	Remaining relevant within the shifting framework of publishing Mr Gerd Leonhard Gerd is considered a leading expert on topics such as online commerce models, the tele-media economy, social media and social commerce, TV & Radio 2.0, mobile content, innovation, leadership and entrepreneurship, consumer trends, UGC and peer... more.. Positioning brands for seamless progression within a changing ecosystem Overcoming key challenges i.e. fragmentation, convergence of media, total digital piracy and more Preparing proactive strategies to ensure product longevity and market relevance › Mr Gerd Leonhard, CEO, The Futures Agency
10am	Setting the pace for evolution in the content market Mr Duncan Edwards Duncan Edwards is the President and CEO of Hearst Magazines International, an EVP of Hearst Magazines and Vice Chairman of the National Magazine Company (NatMag), Hearst’s publishing business in the U.K. He is also a Director of The Hearst... more.. Focusing investment strategies on growth areas to retain a robust content business Making gains in competitive sectors e.g. life style and women’s magazines Expanding digital presence to future proof a 300+ magazine portfolio › Mr Duncan Edwards, President & CEO, Hearst Magazines International
10.30am	Morning Refreshments
11am	Monetizing the digital relationship with your readers Mr Sal Visca As the Chief Technology officer at Elastic Path Software, Sal Visca is responsible for developing the company’s long-term technology strategies, defining a process to bring new enterprise ecommerce solutions to market, and spearheading the... more.. Maximising the in-context interaction of your digital products for advertising, cross-selling, subscriptions, surveys, trials, add-ons, renewals and more Satisfying consumer demand for an experience that is frictionless, social and everywhere Compelling readers to build a digital relationship with you, the publisher Revealing the four vital enablers to capitalise fully on digital opportunities › Mr Sal Visca, Chief Technology Officer, Elastic Path
	PROFIT FROM MOBILITY & THE DEVICE BOOM
11.30am	Capitalising on all screens to reap rewards! Tablets, e-Readers and beyond... Mr Juan Lopez-Valcarcel Juan Lopez-Valcarcel is an international executive with 15 years experience as an entrepreneur, manager and advisor to Media and Telecom companies. He is currently Director Digital Products at Pearson, the international media company with... more.. Leveraging the device market as a tool to compel buy-in Considering how the form factor of these devices will influence the way content is consumed Harnessing the rapid growth of the device market to secure permanence for future products › Mr Juan Lopez-Valcarcel, SVP/Director Digital Products & Consumer Technology, Pearson
12pm	Deploying the next-generation of mobility products Mr Douglas Lavin Doug has helped with marketing, product development and cost reduction projects across all divisions at Wolters Kluwer, where he is a Vice President in the Corporate Strategy group. In late 2010, he helped the Corporate Strategy group create a... more.. Mr Andres Sadler Before joining Wolters Kluwer in this role, Mr. Sadler was a Partner at Accenture's Strategy and Business Architecture Practice working in the United States and Latin America. Prior to that, he was a Principal at Booz, Allen & Hamilton where he led ... more.. Developing e-products that set the pace for mobility and accessibility standards Delivering an efficient and manageable B2B point of use experience  Roll out revenue generating strategies that monetize mobility › Mr Douglas Lavin, Senior Vice President Strategy, Wolters Kluwer › Mr Andres Sadler, Senior Vice President Strategy, Wolters Kluwer
12.30pm	Networking Lunch