Conference Day Three, Wednesday 29 February 2012

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08.30
Welcome coffee
09.00
Opening remarks from the Chair
Ms Kylie De Courteney at Urban Transport World Australia

Ms Kylie De Courteney

Kylie De Courteney provides advisory and project management services in strategy, mergers and acquisitions and customer experience. She has led a number of customer experience based transformation programs in the public and private sectors, as well...

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Customer management and experience

09.10
Placing the needs of the customer before the needs of the train to ensure the loyalty of commuters
Mr Darren Ramia-Topp at Urban Transport World Australia

Mr Darren Ramia-Topp

As the Customer Experience Manager for Queensland Rail, Darren is responsible for the implementation and management of customer service standards across the enterprise, management of the customer charter, and understanding and translating the...

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  • Strategies to create a customer centric staff culture to increase loyalty and patronage
  • Understanding, anticipating and influencing customer behaviour to attain the highest yield
  • Enriching the commuters journey with technology: gps, wi-fi, and pre-trip planning apps

09.40
Case study: Smart Technology improving the customer experience for Melbourne’s bus users
Mr Chris Bright at Urban Transport World Australia

Mr Chris Bright

Chris is employed at Victoria's Department of Transport as the Manager of the SmartBus Program and has worked on the program for approximately 4 years. He is also leading the management of a similar bus program for the Manningham region of...

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Mr Stephen Franklin at Urban Transport World Australia

Mr Stephen Franklin

Stephen is the Digital Product Manager at Metlink, where he is responsible for taking digital customer information tools from strategic vision through to product delivery. In the last three years his focus has been on developing smartphone apps...

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  • SmartBus/Bus Tracking System for Metropolitan Melbourne
  • Piloting the provision of real time passenger information to smart phones

10.10
Customer Experience: You get what you measure

  • Resetting the focus of managing assets and function
  • The role of metrics for driving performance
  • The metrics that link service management with customer expectations
  • How to link long term planning to improving performance
  • How to address the new normal of performance transparency

Kym Lennox, Australian Practice Lead, The Tipping Point Institute

    10.40
    Morning Tea
    11.10
    Panel: Identifying commuters’ needs to enhance their travelling experience whilst maintaining costs and maximising revenue
    Cr Jackie Fristacky at Urban Transport World Australia

    Cr Jackie Fristacky

    Jackie Fristacky is Chair of the Metropolitan Transport Forum (MTF) comprising 19 Melbourne metropolitan councils as well as associate members from the transport sector. A Councillor with the City of Yarra since 2002, Jackie was Mayor 2005-2006. ...

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    Mr Anthony Eid at Urban Transport World Australia

    Mr Anthony Eid

    Tony is currently acting Chief Operating Officer for RailCorp New South Wales. This is a pivotal role in the organisation and is responsible for the delivery of all aspects of front line customer service, including: • providing clean, safe and...

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    Ms Samantha Hudson at Urban Transport World Australia

    Ms Samantha Hudson

    Samantha is Sydney Ferries’ Manager Customer Experience and Marketing. Sydney Ferries’ patronage has grown 10% over the past 3 years as result of operational changes to attract new customers in both commuter and leisure markets and strategies to...

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    Mr Darren Ramia-Topp at Urban Transport World Australia

    Mr Darren Ramia-Topp

    As the Customer Experience Manager for Queensland Rail, Darren is responsible for the implementation and management of customer service standards across the enterprise, management of the customer charter, and understanding and translating the...

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    • How to use public opinion to deliver a more efficient transport system
    • Exceeding customer expectations by placing their needs at the centre of business strategies
    • Delivering quality services to keep travellers happy and on time to encourage loyalty

    11.50
    Is the Customer Always Right?
    Mr Jonathan Metcalfe at Urban Transport World Australia

    Mr Jonathan Metcalfe

    Jonathan Metcalfe took up the post of CEO of Veolia Transport Australasia in December 2009 having served as Executive Chairman of Veolia Transport’s metropolitan rail business in Melbourne (CML) from January 2008. With extensive experience in...

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    • Successful customer management strategies to improve customer perception
    • How to improve customer engagement

    Communications, marketing and brand

    12.20
    Case study: Learning from Kmart’s successful marketing campaign
    Mr Dion Workman at Urban Transport World Australia

    • How to revolutionise a company and turn it from an organisation into a brand
    • Developing the right business strategy for brand management
    • Exploring the different approaches to marketing quality and quantity
    • Coming up with slogans that stick
    • Understanding the target audience and delivering to their needs

    • › Mr Dion Workman, General Manager: Marketing, Kmart
    12.50
    Lunch
    13.50
    Panel: Getting rid of the ‘Inefficient Integrated Transport’ stigma to increase public transport use
    Mr Greg McGann at Urban Transport World Australia

    Mr Greg McGann

    Greg's team includes marketing and community support staff located at our eight tram depots as well as Customer Service Employees and Authorised Officers. With more than 20 years experience in the public and private sectors both within Australia...

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    Ms Dionne Lew at Urban Transport World Australia

    Ms Dionne Lew

    VicRoads is placing customers at the centre of decision-making, determining what they want from us when and how. Digital is a key channel for customers, and helps us deliver on our business outcomes. Dionne Lew is a creative thought leader...

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    Mr Jonathan Metcalfe at Urban Transport World Australia

    Mr Jonathan Metcalfe

    Jonathan Metcalfe took up the post of CEO of Veolia Transport Australasia in December 2009 having served as Executive Chairman of Veolia Transport’s metropolitan rail business in Melbourne (CML) from January 2008. With extensive experience in...

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    • Exploring the different connotations attached to ‘public transport’ to address unfavourable perceptions
    • Coming up with creative solutions to persuade public opinion
    • Innovative media and advertising strategies to influence consumers to manage congestion and safety
    • Using smart technology to rebrand old icons

    Future transport

    14.30
    Incorporating EVs into a city’s wider infrastructure plan
    Mr Kristian Handberg at Urban Transport World Australia

    Mr Kristian Handberg

    Kristian Handberg is the Department of Transport project manager responsible for the Victorian Electric Vehicle Trial. Working from the sustainable transport policy branch, he oversees a portfolio of vehicle technology initiatives including a...

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    • Understanding the impact of EVs on Australia’s existing roads, infrastructure and newly developed smart grids
    • Overcoming operational hurdles in the roll out of EV infrastructure
    • Adopting EV-friendly policies for retail and government to encourage the adoption of EVs
    • How to create the right commercial and retail partnerships to further EV growth

    15.00
    Round Tables
    Mr Terry Lee Williams at Urban Transport World Australia

    Mr Terry Lee Williams

    Terry Lee-Williams has worked in transport strategy for the private and public sector for 20 years, as a consultant, an advisor and senior manager. Terry has extensive experience in intelligent transport systems, operations management, major...

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    Dr Paul Tranter at Urban Transport World Australia

    Dr Paul Tranter

    Paul is an Associate Professor in geography in the School of Physical, Environmental and Mathematical Sciences at UNSW@ADFA (the Australian Defence Force Academy), where his research and teaching interests are in the areas of transport geography and ...

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    Mr John Lee at Urban Transport World Australia

    Mr John Lee

    Tourism & Transport Forum (TTF) Chief Executive John Lee has overall responsibility for the development and implementation of TTF’s policy, public affairs, research and corporate services agenda. John’s career to date has spanned a range of...

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    Mr Todd Williams at Urban Transport World Australia

    Mr Todd Williams

    Todd Williams was appointed Chief Executive Officer of Regional Development Australia - Hunter in January 2010. RDA Hunter marks a new beginning for regional advocacy and provides a single voice from the region to all levels of government. RDA...

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    Roundtable 1. Road use priority: using spare capacity for
    pedestrians and cyclists

    Roundtable 2. The Urban Speed Paradox: time pressure, cars
    and active transport

    Roundtable 3. How efficient public transport bolsters tourism
    in Australian cities

    Roundtable 4. The impact of high speed rail on Australia’s
    existing transport system: competition, congestion and
    connecting communities

    15.40
    Afternoon tea and conference close
    Sponsors
    Session Sponsor
    The Tipping Point Institute at Urban Transport World Australia
    Lunch Sponsor
    ADT Security at Urban Transport World Australia
    Exhibitor
    Emerchants Limited at Urban Transport World Australia