Ms Louise O'Donnell | Managing Director
Seed Production

An innovation specialist and multi-platform content director Louise’s comprehensive experience embraces broadcast and digital production, marketing and communications, an invaluable combination for delivering ideas that build brands and engage audiences. Recently Louise was Project Director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen, with over 33M streams. Formerly the Director of Digital and Broadcast for Australia’s premier performing arts organisation, Sydney Opera House, she developed their digital content strategy and is currently delivering multi-platform content and digital marketing strategy for the likes of the Sydney Symphony Orchestra, The Australian Museum, Blink Freehand and CommBank. In addition she is one of an elite team of mentors for X|Media|Lab digital think tanks in Sydney and Perth. Previously Louise was consulting digital business strategist for Macquarie Radio Network where she developed the hyper-local offering www.streetcorner.com.au. She was National Head of Digital & Interactive for Leo Burnett Australia from 2004 to 06 and as Executive Producer of Big Brother Interactive for Southern Star Endemol she set up the platform here in Australia. She was also consulting Project Manager for one of Australian Broadcast Corporation’s most successful interactive programs and its first multi-platform TV series, Fatcow Motel. Louise began her career producing and editing film and TV then moved into digital in 1997 as Executive Producer for Spike Networks’ one of Australia’s leading digital start-ups. Her focus has been providing the strategic direction and planning for the development of digital innovation in programming and communications.