Planet of the Apps | Day One 30 April

last modified: 27 April '12

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9am

Opening remarks from the chair

Ms Jennifer Wilson

Jennifer is a Director of The Project Factory, a specialist producer of creative multiplatform and transmedia projects across web, mobile, social media, games and virtual worlds. Jennifer is author of “The Writer’s Guide to Making a Digital...

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› Ms Jennifer Wilson, Director, The Project Factory

The App Market

Sponsored by nokia at mobile show which features mobile advertising, mobile application, social media, content management, digital advertising, on-live

9.10am

International keynote: Tablets, content and personalisation – how to identify and profit from key trends

Mr Mark Johnson

Mark Johnson is CEO of Zite, the personalized iPad magazine app recently acquired by CNN. Mark was an advisor to Zite for almost two years prior to taking the CEO role and was instrumental in the pivot from Worio to Zite. He brings a strong product...

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› Mr Mark Johnson, CEO, Zite

9.40am

The third ecosystem – Building your brand in the Windows Phone ecosystem

Mr Vaughan Knight

Vaughan Knight works within the Developer Ecosystem Experience team at Nokia helping bring new and exciting mobile applications to the Nokia and Windows Phone platform. With a strong technical background his focus to ensure application developers...

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› Mr Vaughan Knight, Developer Relations Manager, Nokia

10.10am

Android vs iOS: Why conventional wisdom is wrong, and how these platforms are evolving

Mr Russell Ivanovic

Russell is a Co founder and Developer at Shifty Jelly. Located in Adelaide, Australia, Shifty Jelly started two years ago with two guys on their respective couches with no real plans for the future. Two years later, they are one of Australia's most...

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› Mr Russell Ivanovic, Co-Founder and Developer, Shift Jelly

10.30am

Morning tea & exhibition viewing

App Marketing

In conversation: Techniques for promoting apps

Mr Mark Johnson

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Mr Daniel Kagan

Back in 2008 Daniel Kagan and co-partner Patrick Fitzgerald founded Lookout Mobile (now Sportsmate Mobile) and begun working on Aussie Rules Live and Rugby League Live. To date, both apps are the #1 and #2 most downloaded sports apps in...

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Mr Luke DiLodovico

I have always been interested in computers as a child. One of those kids who would resist going outside and instead be doing lines of code to make some dots appear on the school's Apple IIe. I eventually found myself back there, and programming as I ...

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Mr Peter O'Neill

Peter O’Neill has been involved in the Australian Mobile Industry for over 10 years. From pioneering early premium SMS services for property data and developing mobile optimised sites for Telstra in 2001 to founding one of Australia’s fastest...

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Mrs Shannon Gilleland

Well, I'm South African born and moved to Australia when i was 12yrs old. I've done a bit of travel around the world, but have spent most of my time moving and travelling around Australia including Darwin, Adelaide and now Melbourne. I'd always been ...

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11.50am

How to market your app using big events and real-time social media

Mr Andrew Mathwin

Andrew’s experience in the marketing field is vast with more than 12 years experience across Marketing, PR and social media. He also spent time as a Media Advisor to a former Western Australian Government Minister. Andrew has worked in land...

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› Mr Andrew Mathwin, Marketing Director, Playup International

12.20pm

How brands can market apps and use them to capture consumers

Mr James Sugrue at Internet Show Melbourne

› Mr James Sugrue, Director, Mobeseek

12.40pm

Networking lunch & exhibition viewing

Promotion & Discoverability

2.30pm

Discoverability and monetization: How to establish and leverage a significant userbase

Mr Tom Killen

Founded The Voxel Agents early 2009. Previously worked on many creative technology projects including games, transmedia, and film projects.

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› Mr Tom Killen, Director, The Voxel Agents

3pm

Speed networking: meet everyone in just 30 minutes

3.30pm

Afternoon tea & exhibition viewing

User Experience & Innovation

4pm

Gamification: How brands can benefit from mobile gaming

Mr Colin Cardwell

Colin Cardwell has been involved in the online games and digital development industries for more than two decades. Colin founded 3RD sense in 2001, Australia's only digital agency dedicated to the development of online games and game-based content ...

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› Mr Colin Cardwell, CEO, 3rd Sense

4.30pm

How to create a mobile site that will keep users coming back for more

Mr Nicholas Barry

I have 10+ years of interactive multimedia experience with focus on the sports media industry. My background includes theoretical development in interactivity at the University of Technology, Sydney. I have spent time working for two start-ups in...

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