Digital Advertising World | Day One 30 April

last modified: 27 April '12

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9am

Opening remarks from the chair

Ms Jenny Williams

Jenny has been in digital marketing for the last 20 years. Working, across Asia, America and Europe she is focused on driving innovation, growth and the evolution of the digital marketing industry holding leadership roles within many of the world...

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› Ms Jenny Williams, Director, Idea Garden

The Future Of Digital Advertising

9.10am

How to make digital a weapon of mass construction, not destruction

Mr Rob Campbell

Rob is from Nottingham. That’s why he swears a lot, has a terrible dress sense, loves bad food and supports a team that’s a football embarrassment. He started his careers as a session guitarist for some of the 89’s worst pop-stars before somehow...

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› Mr Rob Campbell, Regional Head of Strategy, Wieden & Kennedy Shanghai

9.40am

Social Australia: How to understand Twitter behaviour and produce effective strategies

Mr Douglas Nicol

Douglas is one of the owners of The Works, an independent Agency based in Milsons Point, Sydney. The works has a unique model that puts creative people at the forefront of the client/agency relationship. Douglas started life as a direct marketer...

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› Mr Douglas Nicol, Creative Partner - Director, The Works

10.10am

What’s next for advertising in a post-digital world?

Mr Eaon Pritchard

Part creative, part geek and part strategist, Eaon leads Clemenger's understanding of social behaviour , focussing on individual and group motivation in the digital-social environment. He has created innovative digital-social situations with brands...

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› Mr Eaon Pritchard, Director of Innovation, Sputnik Agency

10.40am

Morning tea & exhibition viewing

Community Engagement

11.10am

SAP’s strategy to add value for its premier customers with an online co-innovation network

Mr Gavin Heaton

Based in Sydney, Australia, Gavin leads the social media strategy and execution for SAP North America’s Premier Customer Network (PCN). The PCN includes the world’s largest and most influential companies and includes members from every industry...

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› Mr Gavin Heaton, Former Global Planning Director - McDonalds, Consultant

11.40am

How to capitalise on ‘real-time creativity’ to engage the youth audience in the social age

Mr Dan Panrkaz

Dan is the Regional Strategy Director, APAC at brand culture agency, Iris Worldwide. Charged with developing innovative cultural strategies and platforms for clients across the APAC region including Adidas, Sony Pictures, Reebok, Heineken, Johnnie...

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› Mr Dan Panrkaz, Regional Strategy Director, APAC, Iris Worldwide

12.10pm

Earned media: How to drive advocacy through social loyalty & sampling

Ms Amie Weller

Amie Weller is a strategist at TheFARM: a digital agency focused on brand & communication strategy, social media marketing and campaign development. Amie has eight years’ experience in the Australian media environment across a variety of disciplines ...

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› Ms Amie Weller, Digital Strategist, TheFarm Digital

12.30pm

Networking lunch & exhibition viewing

Innovative Strategy

2pm

Gamification: How brands can benefit from social gaming and virtual goods

Mr Colin Cardwell

Colin Cardwell has been involved in the online games and digital development industries for more than two decades. Colin founded 3RD sense in 2001, Australia's only digital agency dedicated to the development of online games and game-based content ...

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› Mr Colin Cardwell, CEO, 3rd Sense

2.30pm

Carlton Draught Picks: How to promote and integrate a branded app

Mr Alastair McCausland

A passionate marketer with a love of brands, I've spent the last decade looking after some of Australia's most loved brands; from Cottee's to Schweppes, Cadbury, The Natural Confectionery Company and Carlton Draught. After many years of...

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› Mr Alastair McCausland, Senior Brand Manager - Carlton Draught, Fosters Group

3pm

Speed networking: meet everyone in just 30 minutes

3.30pm

Afternoon tea & exhibition viewing

Organising For Digital Success

4pm

Consumer engagement: the new operating model

Mr Matt Farrugia at Internet Show Melbourne

› Mr Matt Farrugia, Director of Digital, George Patterson Y&R

4.30pm

Brand building online: The marketers guide to getting the most from your agencies

Ms Josie Brown

Josie is the Head of Digital for advertising agency JWT. She was bitten by the internet bug in the mid 90's when she did a university field trip to San Francisco and got her first experience of how the internet was opening up new possibilities –...

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› Ms Josie Brown, Digital Marketing Manager, JWT Melbourne

5pm

In conversation: Change management – restructuring relationships for the digital future

Mr Rob Campbell

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Mr Kevin Lillie

Kevin Lillie has 21 years in Sales and Marketing with the last 13 years focussed on marketing in the automotive industry. Has worked in the US, Europe, New Zealand and Australia for Ford Motor Company and was the General Manager Marketing for Ford...

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Ms Josie Brown

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Ms Jenny Williams

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Mr Oliver Woods

Oliver Woods is Digital Strategist at George Patterson Y&R, where he works to bring his clients' brands to life through exciting and effective digital communications. Working in digital advertising since 2007, he launched his career at Colenso BBDO...

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