3S Media

As 3S Media celebrates 50 years in business, and MD Elizabeth Shorten marks a decade at the helm, we look back at the colourful history of the company and its founder, and forward to the fast-changing future."Companies are built from passions, not from business plans," says Elizabeth Shorten, owner and managing director of 3S Media a print and electronic publishing house that celebrates its 50th anniversary at the end of 2010, while Elizabeth marks ten years as managing director in March 2011.

Her father John Shorten founded the company, formerly Shorten Publications, in 1960. Largely self-educated after he left school, Shorten took one of his first jobs as a library assistant, opening him to an entire world of history and English literature. So avid a reader did he become that he could quote entire verses of the Aeneid without pausing for breath, a famous after-dinner pastime in a pre-television era, recalls his daughter Elizabeth. As a young man, he also developed a serious interest in labour affairs and politics. At the age of 26, and with a campaign run on a shoestring, he contested a parliamentary seat as an Independent Labour candidate, standing against a well-known figure in the United Party, and losing by only a small margin.

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