Day One, Monday 30 April 2012

Day One, Monday 30 April 2012 ›

last modified: 24 January '12

Please enable javascript to see more information on speakers

9am	Opening remarks from the Chair
9.10am	How to make digital a weapon of mass construction, not destruction Rob Campbell, Regional Head of Strategy, W+K Shanghai
	The future of digital advertising

9.40am	Social Australia – How to understand Twitter behaviour and produce effective strategies Douglas Nicol, Creative Partner – Director, The Works
10.10am	What’s next for advertising in a post-digital world? Eaon Pritchard, Innovation Director, Clemenger BBDO
10.40am	Morning Tea and Exhibition Viewing
	Community engagement

11.20am	SAP’s strategy to add value for its premier customers with an online co-innovation network Gavin Heaton, Director, Social Media, SAP Premier Customer Network
11.50am	How to capitalise on ‘real-time creativity’ to engage the youth audience in the social age Dan Pankraz, Planning Director, M&C Saatchi
12.10pm	Earned Media: How to drive advocacy through social loyalty & sampling Amie Weller, Digital Strategist, The Farm Digital
12.30pm	Networking lunch and Exhibition Viewing
	Innovative strategy

2pm	Unlocking the potential of online video content for brand engagement
2.20pm	Property Mogul: Century 21's serious game: from conceptual birth to future vision Todd McPhee, Director, Engaging Communications with Charles Tarbey, Chairman and Owner, Century 21
2.40pm	Speed Networking: Meet everyone in just 30 minutes
3.10pm	Afternoon Tea and Exhibition Viewing
3.40pm	In conversation: Change management – restructuring relationships for the digital future Moderator: Jenny Williams, Principal, Idea Garden Panelists: Gavin Heaton, Director, Social Media, SAP Premier Customer Network Rob Campbell, Regional Head of Strategy, W+K Shanghai Kevin Lillie, General Manager Marketing, Honda Australia
	Organising for digital success

4.20pm	Brand building online: The marketers guide to getting the most from your agencies Josie Brown, Director of Digital, JWT Melbourne
4.40pm	Consumer engagement – the new operating model Matt Farrugia, Director of Digital, George Patterson Y&R
5pm	Close of Conference