Conference Day Two - Wednesday, 11 July 2012

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08.00	Registration
	The North Asia LCC Opportunity
09.00	Chairman's opening remarks Mr Jens Thraenhart Jens Thraenhart is co-founder and President of travel technology and digital marketing firm Dragon Trail, helping travel brands develop a China presence leveraging social media, digital marketing and internet technologies, as well as publisher and... more.. › Mr Jens Thraenhart, Co-founder, Dragon Trail & Chair, PATA China, Pacific Asia Travel Association (PATA)
09.05	Spring Airlines CEO Keynote: Creating a dynamic LCC brand Ms Xiuzhi Zhang Ms. Zhang Xiuzhi, born in 1964. During the period 1983 -1992, Ms. Zhang Xiuzhi had served for textile industry in Shanghai. In 1992 she entered into tourism industry, in Shanghai International Travel Service, she was responsible for tour... more.. Spring Airlines: China’s only LCC An aggressive market-entry strategy: Capitalising on new & unexplored routes to keep ahead of the competition Collaborating with tourism boards, airports, & hotels to boost revenue › Ms Xiuzhi Zhang, Chief Executive Officer, Spring Airlines
09.35	AirAsia X CEO Keynote: Capitalising on China's tremendous growth potential Mr Azran Osman Rani In July 2007, Azran was appointed as Chief Executive Officer of AirAsia X, the world’s first truly low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licenses and... more.. AirAsia X: Leveraging on new opportunities in China What makes China a conducive market for growth? Why is the LCC model succeeding the most in the Asia Pacific region?   › Mr Azran Osman Rani, CEO, AirAsia X
10.05	China's civil aviation development opportunities and challenges Mr Dianchun Li Mr. Li Dianchun, the co-founder of Lucky Air and now is the Chief Marketing Officer. He has over ten years working experience on airlines industry and is engaged in the marketing management. He has the keen judge of the market and unique... more.. Accelerating the multi-polarization of the world economy, shifting the economic center to Asia and the Chinese aviation market Administrative barriers and other issues of domestic air transport market Reducing barriers to entry and improving competitiveness of the industry as well as network coverage › Mr Dianchun Li, CMO, Lucky Air
10.35	Morning refreshments
	Partnerships & Alliances
11.00	Forming strategic partnerships to boost tourism and trade Mr Gcobani Mangcotywa South African Airways based in Hong Kong responsible for growing SAA’s revenue in Asia Pacific Region with a key focus in Mainland China, India and Australia as priority growth markets • Prior to this role he was employed as Executive Head of... more.. How South African Airways new Beijing operations provides  growth opportunities to both Africa and mainland China Leveraging on Alliance membership to expand route network and gain more customers › Mr Gcobani Mangcotywa, Regional General Manager, Asia Pacific region, South African Airline
11.30	The way of the future: Industry consolidation to maximise global reach and remain competitive Mr Andrew Barker Andrew is IAG's Head of Group Finance Development and Investor Relations, responsible for financial strategy and the Group's €4.5bn equity base. Previously, he was Managing Director of UBS Investment Bank, where he spent 16 years as the leading... more.. › Mr Andrew Barker, Head of Investor Relations, IAG
12.00	Interview Panel: Creating win-win partnerships between airlines and airports Mr Marnix Fruitema Marnix H Fruitema, senior vice president Asia Pacific AIR FRANCE KLM. Graduate of Leiden University (The Netherlands) in International Law, he joined KLM in 1985. He has extensive experience in Sales and Distribution, Marketing, Pricing & Revenue... more.. Mr Ya Qi Wong Wang Yaqi graduated from Lanzhou University in 1995 and joined Qinhuangdao Shanhaiguan Airport. In 2003, he was appointed Deputy General Manager in charge of the Shanhaiguan airport passenger and cargo sales. In 2005, he was transferred to the... more.. Mr Xuqiang Yang 杨许强先生，1967 年3月出生，硕士学历。现任海南美兰国际机场股份有限公司副总裁。杨许强先生曾先后担任海南美兰国际机场股份有限公司业务发展部副总经理；海航机场集团有限公司机场业务管理部副总经理、运行管理部总经理；海南幸运国旅包机有限公司总经理；海南美兰国际机场股份有限公司指挥中心总经理；新华空港机场服务有限公司总经理。并于二零一二年五月获委任为海南美兰国际机场股份有限公司副总裁。 more.. Moderator: Mr Shakeel Adam Shakeel Adam is a Lead Partner with Athena Aviation LLP, an aviation consultancy. Shakeel specialises in restructuring and performance improvement having led crisis management and cash flow improvement assignments on five continents. He has worked ... more.. Improving partnerships between airline and airports to improve passenger experience Managing Airlines’ expectations of airports Developing an effective Airport Hub through innovative technology to cater to growing passenger numbers › Mr Marnix Fruitema, Senior Vice President, Air France-KLM › Mr Ya Qi Wong, Planning and Development Manager, Hebei Airport Management Co Ltd › Mr Xuqiang Yang, VP of Airport, Haikou Meilan International Airport › Mr Shakeel Adam, Partner, Athena Aviation
12.40	Networking luncheon
	Operational Excellence
13.40	Enhancing airport operations: An airline perspective Mr Marnix Fruitema Marnix H Fruitema, senior vice president Asia Pacific AIR FRANCE KLM. Graduate of Leiden University (The Netherlands) in International Law, he joined KLM in 1985. He has extensive experience in Sales and Distribution, Marketing, Pricing & Revenue... more.. The importance of transparency to generate trust and build strong relationships between all stakeholders Case studies of worst and best airport practices Recommendations for the furture and possible solutions › Mr Marnix Fruitema, Senior Vice President, Air France-KLM
14.10	Investing in talent training to address pilot & cabin crew shortages Ehtisham Iqbal Ehtisham is an honored member of IATA Aviation Management Professional society and has 8 years of progressively responsible career with a regional airline in Pakistan. Throughout his career, he has focused on airline strategy and process innovation... more.. Differentiating between cost and investment The Human Resource perspective of Talent & Succession Planning State level investments in Talent Management in alliance with Airlines (infrastructure development and environment creation) Airlines proactiveness and reserve pools › Ehtisham Iqbal, Manager Corporate Affairs, AirBlue
14.40	Afternoon refreshments
15.10	Implementing high lux lights to mitigate fatigue for aircrew Ms Lori Brown Lori J. Brown has been affiliated with aerospace, education, and research since 1986. She has trained International pilots for British Airways, KLM, United Arab Emirates, as well as pilots from the F.A.A., F.B.I., C.I.A., N.O.A.A., DEA, and the... more.. Addressing fatique countermeasures in the aviation industry The effect of light exposure on crewmember fatigue: to improve transportation safety and productivity Case study: Timed bright light exposure for jet lag among Northwest Airlines crewmembers. › Ms Lori Brown, Professor - Western Michigan University, Nature Bright Company
15.30	Optimising content management for airlines Mr Barney Dunne Barney is a founding member of the Promote business in AsiaPac ... since 2000 in Australia and subsequently around the APJ region … focussing on working with businesses improve all forms of digital customer interaction ... especially in... more.. How to optimize advertisements to engage the audience Autonomy: Engages customers and brings about action through the end of the funnel resulting in much higher revenue › Mr Barney Dunne, Senior Director PROMOTE Solutions, Autonomy APJ, Autonomy, an HP Company
15.50	End of Aviation Outlook China 2012 conference