Mr James Grant Hay, speaking at The TV Show Australia 2011

Mr James Grant Hay,
CEO
InShot & Pixel8

James is founder and CEO of InShot, a digital branded entertainment agency specialising in Web-to-TV client strategy. With over a decade of experience in content monetisation, James has worked on a number of online interactive Web series dramas for Belo Interactive in New York with Mindshare Interaction and more recently as Integrations Producer on OzGirl, the 2010 Streamy Award Winner for Best Web series. An early entrant in the Australian market, James successfully pioneered a series of integrated marketing campaigns for Hyundai in the feature film Little Fish, starring Oscar-winning actress Cate Blanchett. His practice has grown to include Social TV campaign work for Skype as well as building the digital content business for Adconion Media Group in Australia. James recently participated in the UK Government’s 2010 consultation process to legalise paid product placement in commercial broadcast television in Britain. He has been a regular speaker at X|Media|Lab, Resfest Digital Film Festival and Screen Producers Association of Australia (SPAA) conference and has just founded Australia’s first digital transmedia studio, Pixel8. He lives in Australia and works regularly in audio-visual markets as diverse as the U.S., UK, India, Italy and China.

Appearing:

Day Two, Thursday 28 April 2011

4.20pm

Sharing in the explosion of revenue from app sales

• How apps can help monetise TV content
• Cost-effectively building and marketing apps
• Taking advantage of mobile marketing and location-based apps
• Opportunities afforded by the growth in mobile payments

Mr James Grant Hay,

CEO,
InShot & Pixel8

Day Three, Friday 29 April 2011: Branded Entertainment Day

4.10pm