Laurel Papworth,
CEO
The Community Crew

Laurel was named Industry Head, Social Media (Marketing Magazine) in 2010, is currently #4 woman blogger in Australia (BlogChicks), #5 Australian blogger (B&T Magazine) and in the Power150 Marketing and Media blogs in the world (AdNews USA). Her books are available for download (7000 downloads so far),

Laurel has been a virtual communities/online Community/Social Network consultant since 1989 when she was involved in Twin Peaks IRC and Usenet groups online. For the last decade, Laurel has been running virtual worlds and MMORPGs as a game moderator, forum admin, customer service manager and marketing consultant. Laurel has a patent in social network currencies and is considered a leading social media monetization strategist worldwide.

Since 2005, Laurel has been teaching social media classes, including at the University of Sydney, has advised projects such as Interactive (social media) Emmy award winning Scorched.TV and recently went to Saudi Arabia to work on the iMatter Project for Middle East Broadcasting, teaching Arabic women how to blog and use social media to gain a “voice”. She also runs workshops on Government 2.0 on their social media strategies in Asia.

Appearing:

Day Two, Thursday 28 April 2011

2.40pm

Panel discussion: How to distribute and market content on social networks

• Getting the best from the social nature of TV
• Virally distributing programming
• Influencing conversations about your programme
• Marketing your programme more successfully and costeffectively
with social media

Mr Iain McDonald,

Founder & Executive Creative Director,
Amnesia Razorfish

Ms Vanessa Stoykov,

Chief Executive Officer,
Evolution Media Group

Laurel Papworth,

CEO,
The Community Crew