
Ben Atherton was previously co-founder and CCO of Unilever-funded Brandtone, the award-winning mobile engagement agency for global FMCG brands (
www.brandtone.ie). Brandtone is a pioneer in mobile engagement linked to sales, for brands like OMO, Huggies, Carling, Heineken, Kellogg’s, and Pepsico. Brandtone won the GSMA 2012 award for Best Mobile Advertising & Marketing Campaign for Carling “Be the Coach”.