Social Gaming & Virtual Goods World - The big idea

Social Gaming & Virtual Goods World will bring together social game developers and global brands with social networking platforms, virtual currency platforms, social advertising platforms and social gaming technology to examine and understand how to create, distribute, monetise, and gamify social games.

It is about understanding how developers can monetise their games in innovative ways and capitalise on the new markets Smartphones and Tablets have created. Throughout the conference game developers will be looking to organizations providing products or services that can help them diversify their offerings to stay competitive and acquire new users.

Social Gaming & Virtual Goods World will debate the business models around social games and outline how to develop compelling and virally explosive games, through a speaker faculty of the world’s biggest game developers and most innovative global brands.

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Game developers will come to Social Gaming and Virtual Goods World and learn how to:

Incorporate virtual goods and virtual currencies into your game
Successfully distribute your game and acquire more players
Choose the right platform – mobile, social network or web?
Use advertising to monetize your game
Connect and work successfully with brands
Measure the success of your game to increase customer intelligence and reach targets consistently
Create compelling, sticky and virally explosive games that get players interested and keep them hooked
Invest in the latest social gaming technology to stand out from the crowd

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