Conference Day 1: New Horizons in Social Gaming - Tuesday 6th December

last modified: 07 December '11

08.30

Registration and refreshments

09.00

Chairman’s Opening Remarks

› Mr Atul Bagga,

Senior Research Analyst, ThinkEquity

NEW HORIZONS FOR SOCIAL GAMING & VIRTUAL GOODS

09.10

Opening Keynote: How to win with Social Games in China

• Obtaining accurate data when working in China
• Finding the right partners in these markets
• Adopting a successful localisation strategy for the Chinese market
• Overcoming China’s regulatory challenge

› Mr Joe Chen,

CEO, RenRen

09.50

Case Study: Start of a new era – connecting physical activity and social media

New generation of social games
Open platform for game developers
Activity monitoring with a device we all have – with a service we all use
New possibilities for online marketing?

› Mr Hannu Puolitaival,

CEO, Hookie Technologies

10.30

Morning refreshments shared with MAD World

11.10

Can the West meet the East?

Should European social gamers go to China?
Assessing the competition in China
Can existing games be ported to the Chinese Market?
Is there scope for mobile gaming in China?

› Jouni Keranen,

President and Chief Operating Officer, AppleToon

GETTING PHYSICAL WITH ‘THE NEW SOCIAL’

11.40

Case Study: Developing real time 3D browser gaming?

Using Cloud to produce cutting edge browser games
Creating next gen social games across multiple platforms
Developing a 3D 1st person shooter for social networks
Understanding the demand in the Asian market

12.10

Networking Lunch shared with MAD World

SOCIALISING WITH TRADITIONAL GAMES

14.00

Acquiring the Social Gaming DNA

Successfully integrating a social layer into casual games
Targeting a female and family audience to access a wider audience
Developing an exclusive gaming platform
Understanding the strategies to maintain user loyalty

› Mr Sidney Mock,

CCO, Spil Games

The Great Debate: Do Social Gamers want 3D or Simplified Games?

14.30

Proponent: As the social gaming market matures, developers must produce high quality and 3D games to stand out in an increasingly saturated market and to match changing user demands.

› Mr Henrique Olifiers,

Gamer in Chief, Bossa Studios

14.50

Opponent: Successful social games must be simple by design, specialising in addictive content and basic, short-term game play.

› Ms Anne Toole,

Writer and Narrative Designer, The Write Toole

15.10

Audience Q & A & Audience Poll

15.30

Speed Networking

16.00

Afternoon Refreshments and Networking shared with MAD World

GOING MOBILE

16.40

Panel Debate: Discovering how social games can stand out in the mobile market

• Outlining successful strategies for reaching your customer
• Can partnerships with publishers or app stores increase your profit?
• How can social games achieve critical mass in the mobile market?
• Negotiating the Apple App Store regulation

› Mr Nour Khrais,

Founder & CEO, Maysalward

› Mr Vincent Vergonjeanne,

Co-Founder, Kobojo

› Mr Jurgen Mayer,

CEO, Plazz Entertainment AG

› Ms Celia Francis,

CEO, WeeWorld

› Mr Ethan Fassett,

SVP of Product, OpenFeint division of GREE

17.10