Mr Kam Star, speaking at Social Gaming and Virtual Goods

Mr Kam Star,
CEO
PlayGen

Kam Star is a digital media entrepreneur, inventor and an award winning games developer. Creating his first game in 1986, he studied Architecture and for the past ten years has been deeply involved with innovations in influencing behaviour through play.
Founder of PlayGen, Kam designs and develops playful solutions and platforms for delivering engaging experiences across the digital landscape. He has produced gaming and gamification projects for the BBC, AVIVA, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, NESTA, UK Ministry of Defence, National Health Service, Serious Games Institute, TSB, Wellcome Trust, Samsung and many others brands and organisations.

Appearing:

Gamification Day - Thursday 8th December

13.00

The Gamification Great Debate: Gamification amplifies the intrinsic rewards of particular behaviour to increase user enjoyment. When properly implemented, gamification doesn’t look like a game.

Mr Kam Star,

CEO,
PlayGen

13.50

Panel Debate: Outlining the future evolution of gamification

• Taking gamification beyond status updates & badges
• What is the role of LBS in the future of gamification?
• How will gamification evolve on mobile devices?
• Implementing unobtrusive brand metrics

Mr Kam Star,

CEO,
PlayGen

Mr Toby Beresford,

Co-Founder,
Pailz

Mr Adam Archer,

General Manager, Vitrue Games,
Vitrue

Mr Jurgen Mayer,

CEO,
Plazz Entertainment AG

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