Ms Annegret Reinhardt-Lehmann, speaking at Smart Airports World MENA 2011

Ms Annegret Reinhardt-Lehmann,
Senior Vice President Passenger Experience Management
Fraport AG, Germany

Annegret Reinhardt-Lehmann was appointed Senior Vice President of Marketing in 1997. She was in charge of Marketing, Sales Support, Boards and Committees till the end of 2009. Since January 2010 Annegret Reinhardt-Lehmann is Senior Vice President of Customer Relations.

Mrs. Reinhardt-Lehmann holds a bachelors and a masters degree in American studies and French and Spanish cultural studies. She studied at the Universities of Frankfurt am Main, Germany; Jamestown, ND, USA and Salamanca, Spain.

She spent the major part of her professional carrier working in management positions for Fraport in Marketing, Communication and International Projects. She was in charge of developing Fraport’s international investment activities and setting up the investment division. She has held various positions on airport supervisory boards.

Since Mai 2007, she is also Managing Director of “Wirtschaftsinitiative FrankfurtRheinMain”, a networking initiative of companies, promoting the Frankfurt Region as business location.

She is married and has one daughter.

Appearing:

Day 1: Monday 26th September 2011

11.40

Panel discussion: Knowing your customer: who are they and what do they want?

Implementing effective customer segmentation tools to differentiate customer needs
Making targeted investments in passenger experience
Selecting the right facilities and partners for your customers
Developing effective customer relationship strategies to minimise passenger stress

Mr Gordon Dewar,

Chief Executive Officer,
Bahrain Airport Company, Bahrain

Howard Bohan,

Vice President Operations and Customer Experience,
Greater Toronto Airport Authority, Canada

Joyce Carter,

Chief Financial Officer and Chief Strategy Officer,
Halifax International Airport, Canada

Ms Annegret Reinhardt-Lehmann,

Senior Vice President Passenger Experience Management,
Fraport AG, Germany

13.40