Stable yields
Mr Peng Sum Choe, speaking at Serviced Apartments World Asia

Mr Peng Sum Choe,
Chief Executive Officer
Frasers Hospitality Pte Ltd

Mr Choe Peng Sum, 46, brings with him 20 over years of experience in the hospitality industry. As Chief Executive Officer of Frasers Hospitality Pte Ltd, he has overall charge of the expansion and business performance for Frasers’ chain of serviced residences worldwide.

Under Mr Choe’s stewardship, Frasers Hospitality has become the second largest branded operator of serviced residences in Singapore. Frasers has since expanded its management of gold standard serviced residences internationally to major gateway cities from Singapore, to London, Paris, Glasgow, Seoul, Tokyo, Manila, Bangkok, Sydney, Dubai, Bahrain, Shanghai, Beijing, Nanjing and Shenzhen.

Mr Choe started his career in the hospitality industry when he joined Shangri-La International in 1981 being awarded the Shangri-la scholarship. Mr Choe took up positions in Singapore and China for the Shangri-la Group. He returned to Singapore in 1996 to start the hospitality arm of Fraser & Neave, Ltd.

Mr Choe graduated with a Bachelor of Science with Distinction from Cornell University (New York). He was awarded the National Dean’s List (US) during his university tenure as well as the Phi Kappa Phi for academic excellence. Other special achievements include being the first runner-up of the Young Hotel Executive of the Year (Singapore) in 1991 and being awarded the Order of Foreign Inspector Status (Shanghai, China) in 1995.

Mr Choe is married with two daughters and enjoys reading and working out at the gym.
Appearing:
Conference Day 1: 14 September 2011
10.30am

Mixed-use Panel

How to integrate serviced apartments successfully into mixed-used developments

  • Examining the economical drivers of mixed-use properties
  • Capitalizing on the “live-work-play” concept
  • Establishing pre-requisites for stable partnerships with different stakeholders in a mixed-used property
Ms Rhonda Hare,
(Moderator)
Partner,
Blake Dawson
Mr Aylwin Tan,
Chief Customer Solutions Officer,
Ascendas Pte Ltd
Mr Atul Bhalla,
Chief Executive Officer,
Shristi Corp
Mr Peng Sum Choe,
Chief Executive Officer,
Frasers Hospitality Pte Ltd
Mr Philip Goodman,
Chief Executive Officer,
Central Apartments & Hotels
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Serviced Apartments World Asia 2011 is a multi-faceted event

  • A four day conference
  • Co-located with The 3rd annual Economy Hotels World Asia & Resort Development World Asia
  • Case studies by industry professionals
  • Interactive panel discussions
  • Common networking sessions

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You may also like to attend:

  • Real Estate Asset Enhancement World Asia
  • Attractions, Entertainment & Events World Asia
  • Real Estate Investment World China

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We run training courses on:

  • 3 Day MBA in Hotel Investment & Development 
  • 3 Day MBA in Real Estate
  • 3 Day MBA in Real Estate Modelling

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