Conference Day 2: 15 September 2011

last modified: 13 September '11

8.15am

Coffee and tea

9am

Chairman’s opening address

TECHNOLOGY, DESIGN OR SUSTAINABILITY?

9.15am

Technology

Enhancing profits with e-commerce and technology

Assessing types of IT platforms VS size of operation
Evaluating performance, reliability and ease of use VS operational and capital cost
Designing an ROI-centric online distribution strategy with the right type of technology

› Mr Jules Brookfield,

Director of Technology, Aston International

9.30am

Sustainability

Refurbishment strategies for greater revenue growth

› Mr Simon Thompson,

Director, Aedas Interiors Limited

10.15am

Re-investment Discussion

How much should you invest in technology upgrades, eco-friendly features or
refurbishments to boost future profits?

Analysing the cost-benefits of regular refurbishments for maximized ROI
Significance of technology to serviced apartments: How much to invest and when to draw back?
Validating the economics of eco-friendly features
Prioritising your investment: Solutions to achieve all three benefits

› Mr Bill Barnett,
(Moderator)

Managing Director, C9 Hotelworks Company Ltd

› Mr Adil Ghani,

Owner & Director, Rainbow Hospitality

› Mr Emmanuel Guillard,

Senior Vice President Operations and Development Indonesia and Malaysia , Swiss-Belhotel International

› Mr Heng Hua,

Director of Development Planning, Jumeirah Group

11am

Morning refreshments

DIFFERENTIATING AGAINST COMPETITION

11.30am

Differentiating by Design

Emerging lifestyle trends: Offering individuality to the guests in urbanised cities

Identifying unique designs for serviced apartment developments
How can world-class architecture enhance consumer appeal?
Establishing pre-requisites for stable and sustainable owner-developer-designer relationships

› Mr Anderson Lee,

Director, Index Architecture

12pm

Panel Discussion

Differentiating your brand with optimal service offerings

Identifying the latest lifestyle trends of expatriates
Cross-examining different pricing and service offerings to short and long-term staying guests
Assessing effective services-centric marketing strategies

› Ms Lisa Bourgogne,
(Moderator)

Senior Consultant, Equal Strategy

› Mr Karl Schuster,

President - Asia Pacific, Carlson Marketing

› Ms Caroline Leong,

Marketing Director, Oakwood Asia Pacific

12.45pm

Networking luncheon

CAPTURING TOURI$M DOLLAR$

1.45pm

Chairman's Opening Address

› Mr Robert McIntosh,

Executive Director, CBRE Hotels, Asia Pacific

2pm

Keynote

Positioning Asian resorts as a choice destination and accommodation to attract more tourists

Analysing and predicting tourist arrivale numbers into and within Asia
How can Asian resort brands difference themselves to attract more international tourists?
How to create the ultimtae boutique experience for the millennial generation?

› Mr Simon Westcott,

Managing Director, Mr & Mrs Smith

2.30pm

Resort Investment Panel

Where and what type of resorts offer the highest yielding investment?

Reviewing occupancy, room rate trends and supply inventory updates of resorts in major Asian markets
Examining the yield potentials of various resorts in different market conditions: Luxury, family, themed, recreational
Assessing fractional-ownership and time-sharing's viability as a business model

› Mr Jonathan Galaviz,
(Moderator)

Chief Economist | Head of Campus, Galaviz & Company LLC | UNLV Singapore

› Mr Junie H. Jalandoni,

Vice President, Group Head, ALI Capital and Hotels Group

› Mr Kim Seng Tan,

Executive Vice President, Meritus Hotes & Resorts | Overseas Union Enterprise Ltd

› Mr Li Zhang,

Managing Director, Banyan Tree Capital

3.15pm

Afternoon refreshments

ENHANCING EXPERIENCE

3.45pm

Panel discussion

Rebranding and remodelling old resorts in matured destinations to regain competitive advantage and boost revPAR

Determining the need to retrofit, renovate or rebrand a resort
Formulating an effective deal valuation process when acquiring old or distressed resorts
Identifying smart and economical architectural planning to minimise impact on business while rebranding the resort

› Mr Simon Westcott,
(Moderator)

Managing Director, Mr & Mrs Smith

› Mr Michael Ayling,

Managing Director, Laguna Resorts & Hotels

› Mr Peter Kaelli,

Chief Executive Officer, The Unique Collection of Hotels & Resorts

› Mr Tek Yew Chia,

Executive Director - Strategy and Marketing, Bintan Resorts Int'l

4.30pm

Panel discussion

How to enhance customer’s experience and boost brand profile with leisure amenities

Cost-benefit analysis of offering recreational facilities in the branding of resorts
Exploring strategies to overcome seasonal demand fluctuations
Achieving cost-efficiencies in facilities maintenance and safety management

› Mr Deepak Ohri,
(Moderator)

Chief Executive Officer, Lebua Hotels & Resorts

› Mr Guy Heywood,

Chief Operating Officer, Alila Hotels & Resorts

› Mr Harry Apostolides,

Vice President - Business Development, COMO Hotels & Resorts

› Mr David Townend,

Director of Business Development - Asia, Troon Golf Australia, Asia & Pacific

5.15pm

Chairman’s closing remarks and end of Conference

Pre-conference Day: 13 September 2011 »

Conference Day 1: 14 September 2011 »

Conference Day 2: 15 September 2011 »

Post-conference Day: 16 September 2011 »

last modified: 13 September '11

Part of

Co-located with

Serviced Apartments World Asia 2011 is a multi-faceted event

A four day conference
Co-located with The 3rd annual Economy Hotels World Asia & Resort Development World Asia
Case studies by industry professionals
Interactive panel discussions
Common networking sessions