Ms Helene Hartlief, speaking at M2M World

Ms Helene Hartlief,
Marketing Manager M2M
KPN

Helene Hartlief (34) has broad experience in Marketing and Product Management in different segments of the B2B market. Working as a publisher at Reed Business Information in the Netherlands she was responsible for transforming the traditional print business into a successful online media portfolio making sure existing revenues were maintained while she generated new areas for growth.

After working for six years in the publishing area she moved into the Telecom Industry working as a Product Marketing Manager BlackBerry for the Business Market within KPN. During her time there she significantly improved the base growth of BlackBerry by improving overall brand awareness of BlackBerry in the Dutch smart phone market.

In her current job as Marketing Manager M2M Helene is responsible for positioning the KPN brand in this new international market and defining the vertical strategy that KPN is executing at the moment. Helene is driven by working in an innovative, creative environment with interesting opportunities to develop new partner business models. As a strong team player she likes to build sustainable relationships with the ultimate aim to come to a win-win solution.

In today’s session Helene will elaborate on the unique M2M proposition of KPN, KPN’s fresh focus on developing the M2M market and the commitment on building successful business together with customers.

Appearing:

Conference day two – Tuesday 13 December

12.15pm