At your service
Mr Olusegun Runsewe, speaking at Hotel Investment World Africa 2011

Mr Olusegun Runsewe,
Director General
Nigeria Tourism Development Corporation

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Appearing:
Day One Wednesday, 6th of July 2011
12.15pm

Case study: Starting and developing a brand in Nigeria

  • Positioning and differentiation – developing brand appeal
  • Leveraging on strong investment inflows in Nigeria
  • Using an international technical partner within the Nigeria business environment
  • Developing processes for speeding-up development
Mr Olusegun Runsewe,
Director General,
Nigeria Tourism Development Corporation
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