Value
Mr Paul MacPherson, speaking at Economy Hotels World Asia 2011

Mr Paul MacPherson,
President & Managing Director
Whitbread PLC

Paul Macpherson joined Whitbread PLC in February 2011 in the capacity of President & Managing Director - Whitbread Hotels & Restaurants International. Paul joined Whitbread from Jumeirah Group where he held the position of Chief Development Officer since 2005. Prior to joining Jumeirah Group, Paul worked with Hilton International where he held the position of Vice President Development for Asia Pacific and Middle East since 1999 and PKF Consulting in Hong Kong and Singapore as Vice President - Asia Pacific since 1994. Prior to moving to Asia, Paul worked for the Royal Bank of Canada, Price Waterhouse and Air Canada.
Appearing:
Conference Day 1: 14 September 2011
2pm

Learning from Europe

Applying Europe’s branding strategies to Asia

  • How to penetrate new markets effectively with brand differentiation strategies
  • Leveraging on operation efficiencies as you grow your brand
  • Learning from the proliferation of hospitality brands in Europe: Solutions for Asia
Mr Paul MacPherson,
President & Managing Director,
Whitbread PLC
Platinum Sponsor
Accor at Economy Hotels World Asia 2011
Silver Sponsor
InterContinental Hotels Group at Economy Hotels World Asia 2011
Associate Sponsor
Amadeus Asia Limited at Economy Hotels World Asia 2011
Associate Sponsor
Carlson Hotels, Asia Pacific at Economy Hotels World Asia 2011
Associate Sponsor
Louvre Hotels Group at Economy Hotels World Asia 2011
Associate Sponsor
Tauzia Hotel Management at Economy Hotels World Asia 2011
Associate Sponsor
Value Hospitality at Economy Hotels World Asia 2011
Associate Sponsor
Wyndham Hotel Group at Economy Hotels World Asia 2011
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Economy Hotels Asia is a multi-faceted event

  • A four day conference
  • Co-located with 5th Annual Serviced Apartments World Asia & Resort Development World Asia
  • Case studies by industry professionals
  • Interactive panel discussions
  • Common networking sessions

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We run training courses on:

  • 3 Day MBA in Hotel Investment & Development
  • 3 Day MBA in Real Estate
  • 3 Day MBA in Real Estate Modelling

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