Paul Macpherson joined Whitbread PLC in February 2011 in the capacity of President & Managing Director - Whitbread Hotels & Restaurants International. Paul joined Whitbread from Jumeirah Group where he held the position of Chief Development Officer since 2005. Prior to joining Jumeirah Group, Paul worked with Hilton International where he held the position of Vice President Development for Asia Pacific and Middle East since 1999 and PKF Consulting in Hong Kong and Singapore as Vice President - Asia Pacific since 1994. Prior to moving to Asia, Paul worked for the Royal Bank of Canada, Price Waterhouse and Air Canada.
Appearing:
Conference Day 1: 14 September 2011
2pm
Learning from Europe
Applying Europe’s branding strategies to Asia
How to penetrate new markets effectively with brand differentiation strategies
Leveraging on operation efficiencies as you grow your brand
Learning from the proliferation of hospitality brands in Europe: Solutions for Asia