Aimia

Aimia is our new name. It represents the new company that Groupe Aeroplan has become.
In a crowded marketplace where companies compete for the same customers, it’s become hard to stand out. Consumer definitions of value and loyalty are changing. Marketers therefore look to loyalty management providers to help them define and execute a customer loyalty strategy that overcomes these obstacles to build profitable relationships with their best customers.
We understand customer loyalty better than anyone because we built our business around it: We grew from a single frequent-flyer program into a global leader in loyalty management offering a full suite of services including Coalition Loyalty, Proprietary Loyalty and as Loyalty Analytics.
Our unique capabilities include proven expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. We are a recognized leader in customer loyalty.