Mr Richard Nicoll | Managing Director
Saatchi & Saatchi X | United Arab Emirates

Richard Nicoll is a founding director of Saatchi & Saatchi X in London and is now responsible for bringing shopper marketing to the Middle East. At Saatchi & Saatchi X Dubai Richard is responsible for driving project strategy and business management. He is currently advising a range of brands, retailers and retail destinations, in the region. Richard has over 20 years experience in retail design and marketing and previously spent eight years with Saatchi & Saatchi London focusing on strategy for retail destination clients. Before joining Saatchi & Saatchi, Richard was design director at London branding and design consultancy Anderson, where he was responsible for developing a range of branding and commutations strategies for clients in the shopping centre, retail and leisure property sectors across the UK, Europe and Middle East.