Innovation, best practice and ROI for all business
Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy. Don…more ›
Reda Bouraoui is the Sales Vice President for PepsiCo covering Middle East Africa, comprising all PepsiCo food and beverage businesses. PepsiCo MEA revenue is in excess of $2.5bn, about 7% of total Pepsi revenue and 15% of its profits. PepsiCo MEA operates a network of …more ›
Mohammed Bilal Alavi is the Head of Marketing at American Express Middle East, with the mandate of providing strategic Marketing support to all American Express Middle East offices. Alavi works in coordination with all divisions of American Express in the Middle East to…more ›
Richard Nicoll is a founding director of Saatchi & Saatchi X in London and is now responsible for bringing shopper marketing to the Middle East. At Saatchi & Saatchi X Dubai Richard is responsible for driving project strategy and business management. He is curre…more ›
Dave Battiston is Managing Director of International Development for Aimia. In this role, Dave is responsible for exploring new business opportunities with retailers in strategically important markets, in line with Aimia’s international expansion plans. He also manages …more ›
The Customer Show MENA is the premier conference on Customer Engagment in the Middle East
The Customer Show MENA is a unique conference designed to assist you in understanding all the complex elements that go into designing a successful customer management strategy and loyalty campaign.
The Customer Show MENA is about strategies, it is about innovations, and a showcase of technology-based solutions behind the concepts of customer management and loyalty.
It is about understanding what customer management and loyalty actually means today in a very different trading environment with a very discerning and anxious customer base.
In scope, content and experience The Customer Show MENA is the only event of its kind in the region.
Sponsors
Making CRM a Key Initiative
Transforming customer loyalty from a goal to an organizational competency requires sound strategy, committed leadership, and the right tools to guide and monitor the process.
The Customer Show MENA focuses on how to make the principles of CRM a part of your organization’s culture, strategy and day-to-day practices. Through cases studies from leading companies and loyalty gurus, attendees will learn how they can align their businesses to successfully build strong bonds with their customers.
Who will you meet?
- Heads of Marketing
- Heads of Loyalty
- Heads of Business Intelligence
- Heads of CRM
- VPs Brand Strategy
- Heads of Online
- Heads of Digital
- Heads of Customer Experience
Themes covered
- How can you identify profitable customers?
- What do customers really want? How can you keep them loyal?
- Are loyalty programs & incentive schemes the answer?
- Where does CRM fit in?
- How can you improve your business intelligence strategy?
- Social media: how can you integrate your customer's communication networks into your CRM strategy and accurately measure ROI?
Who should sponsor?
- CRM solutions
- Reward programme specialists
- Loyalty consultants
- CEM consultants
- Data mining
- Marketing automation software
- Customer analytics software
- Brand consultants
- Business intelligence solutions
