Wednesday, September 28th 2011

08.30

Registration and refreshments

09.00

Opening remarks from the Chair

› Mr Said Baaghil,

Brand Marketing Strategy consutlant and Author, Consultant, Saudi Arabia

BUSINESS ADVANTAGES

09.05

Engaging with your online customers

Designing and delivering fast and direct content for cross-channel campaign management
Reaching all your customers through their preferred platform
Create business advantage through videos content by maximizing the accessibility
Collaborate with your customers to add value to social content and build business intelligence.

› Ms Amy Mc Farling,

Managing Director, Lbi, United Arab Emirates

09.35

Panel session: Boosting revenue by selling advertising space across mobile and online platforms

Content is king
Building a successful business case for your CMS
Creating new revenue streams, monetize content and measure the ROI of your CMS
Extracting value from your content through localization, relevance and innovation.

› Mr Badr Ward,

Founder, Fi-Me, Saudi Arabia

› Mr. Miltos Vidalis,

General Manager MENA, Velti, United Arab Emirates

› Mr Hosam El Sokkari,

Head of audience, Yahoo!Maktoob, United Arab Emirates

› Mr Mehirr Nath Choppra,

CEO, Blue Dot Media, United Arab Emirates

› Mr Shyam Ramlal,

Director of convergence management advertising , Intigral, United Arab Emirates

VIDEO CONTENT MANAGEMENT

10.20

Use Games to boost your marketing and your sales

Use games to contribute to profitability and to extend your marketing mix
Unique opportunities to interact directly with super users and gamers
Cutting-edge sales, marketing strategies and cross-promotion through games
Put your content everywhere, across multiple channels, at any time, on any device

› Mr Amer Bitar,

MD, Spacetoon international, United Arab Emirates

10.50

Coffee and exhibition viewing

11.30

Boost your website and PR campaign with the latest media streaming technology

Using streaming technology to enhance CMS and drive business profitability
Selecting media streaming to target a relevant and specific consumer profile
Making your web interface more interactive through streaming management

› Mr Yousef Tuqan Tuqan,

Chief Executive Officer, Flip Media Fz-LLC, United Arab Emirates

CUSTOMER ENGAGEMENT AND EXPERIENCE

12.00

7 Keys to success with the Internet and IPTV

Creating valuable digital media which attract and convert traffic
How to create an online video strategy to stay competitive
Using viral distribution to enhance your brand and your content
Video and social media: A match made in heaven
How to connect and convert mobile users to your brand

› Me Rone de Beauvoir,

Founder & CEO, JOY Broadband Live, United States

12.30

Lunch and exhibition viewing

14.15

Content for the masses: the evolution of digital content

The role of audience as an integral component of the content ecosystem
Mobility and social as key factors for audience engagement
Verticals and horizontals in the new content universe

› Mr Hosam El Sokkari,

Head of audience, Yahoo!Maktoob, United Arab Emirates

CONTENT TECHNOLOGIES

14.45

Personalizating applications and rich content for longer interactions with your brand

Embedding video, images and other rich content for a more appealing site
Efficiently managing multiple sites and lots of content
Juggling high user demand with a high quality site and app
Integrating multimedia into your site and app to to increase visit length
The role content plays in establishing and maintaining the long-term value of a customer

› Mr Shadi Hasan,

CEO, Flagship, United Arab Emirates

15.15

IPTV – It’s all about Content

Accessing compelling and premium content which is local, unique and delivers value
Developing a multi-channel content strategy for wide customer adoption and uptake
Building operator capabilities in sourcing, negotiating and managing content

› Mr Laurent Tescari,

IPTV Expert, Orange, United Arab Emirates

15.45

Coffee and exhibition viewing

16.30

Panel Discussion: Multiple channels experience management

Understanding customer behavior across multiple channels to increase content consumption
The marketer’s hardest challenge – the struggle for customer engagement in the world of viral marketing
Uncovering the new paradigm of nurture marketing and conversion though web experience management
Making your site listen and react in real time through targeted messaging

› Mr Shadi Hasan,

CEO, Flagship, United Arab Emirates

› Mr Amer Bitar,

MD, Spacetoon international, United Arab Emirates

› Me Rone de Beauvoir,

Founder & CEO, JOY Broadband Live, United States

› Ms Lisette Sens,

VP, Service 2 Media, United Arab Emirates

› Mr Hosam El Sokkari,

Head of audience, Yahoo!Maktoob, United Arab Emirates

17.15