Extra
Mr. Aseem Sadana, speaking at Ancillary Revenue World Asia 2011

Mr. Aseem Sadana,
Co-founder & COO
isango!

Aseem is Co-founder & COO of isango! (www.isango.com), one of the world’s largest online aggregators of experiential travel. Headquartered in London, isango! has established an offering of 5000+ worldwide tours, activities and excursions in 60 countries spanning across six continents. Today it is an industry leader in the tours and activities segment and reaches customers thru its online B2C sites as well as thru B2B partners that are household brand names.

Prior to isango!, Aseem has a background in management consulting. Aseem earned his MBA at INSEAD, France.
Appearing:
Conference Day One: 28 September 2011
16.15

Case study by isango!- "Grabbing in-destination share of wallet through ancillaries '

  • Exploring isango! business model and growth with large strategic partnerships
  • How to channel B2B ancillary revenues- case examples of Airline / Hotel partnerships and the various challenges
  • How to differentiate yourself from your competitors
  • Defining your end-to-end customer experience process with ancillary opportunities in mind
Mr. Aseem Sadana,
Co-founder & COO,
isango!
16.45

Panel discussion: Challenges and opportunities - Navigating collaboration danger zones

  • Where and when to involve partners – Where and when not to
  • Considering strategic intent – utilising the value of a partnership - key tips for effective online implementation of an ancillary based joint venture
  • Ensuring synergy with core offering and your brand whilst avoiding any conflict - best practice in negotiation
Ms Donna Dorairajoo,
(Moderator)
Director of Ecommerce,
ACE Group
Mr. Laurence Wong,
(Confirmed)
Senior Vice President and Head, Group Affinity and Corporate Distribution,
Great Eastern Life
Ms. Pamela Wallace,
(Confirmed)
Director, Online Distribution, Asia Pacific,
Hilton Worldwide
Mr. Aseem Sadana,
(Confirmed)
Co-founder & COO,
isango!
Register Now! »

Panel discussion: Challenges and opportunities - Navigating collaboration danger zones

  • Where and when to involve partners – Where and when not to
  • Considering strategic intent – utilising the value of a partnership - key tips for effective online implementation of an ancillary based joint venture
  • Ensuring synergy with core offering and your brand whilst avoiding any conflict - best practice in negotiation

Panel Discussion: Achieving retention- How to grow new revenue streams without creating a negative customer experience

  • Drawing the line: What are the things you can charge for?
  • Avoiding a bad reputation or negative feedback from customers when expanding ancillary streams (particularly with a la carte)- How to integrate ancillary processes effectively without hindering customer experience
  • Essential tips that increase perceived value to the customer

How the use of apps can successfully expand ancillary channels and their viability

  • Using Apps across multiple consumer touch points and exploring  the value that apps add to customer experience
  • How to easily tie in apps to a working ancillary strategy- the key risk points & navigating software
  • Understanding that apps can extend core product whilst providing new opportunities to enhance ancillary product portfolios

Panel discussion: Loyalty and ancillary - the perfect match?

  • Effectively marrying a loyalty strategy with cross and up selling expansion - Understanding whether to maintain a separatist or combination approach to loyalty and ancillary strategy
  • Rejuvenating loyalty schemes – Discovering how loyalty can be harnessed to add value to customer experience in relation to ancillary offerings. Are there universal truths?
  • The power of loyalty to differentiate and create unique value propositions - Using loyalty points or co-branding to incentivise ancillary purchases?

Aligning new ancillary with brand prowess to enhance customer retention and reputation

  • The importance of positioning and brand alignment alongside new offerings - Avoiding damaging reputation and customer draw.
  • Encompassing brand strategy into new ancillary streams - what to avoid?
  • The importance of brand support in ancillary revenue strategy
  • Achieving differentiation using ancillary channels and brand positioning

The co-branding mechanism to enhance loyalty and new revenue opportunity

  • Understanding co branding as a tool to build loyalty and form new innovative partnerships“
  • Giving customers more of what they like”- a means to
    capture new spend and promote purchase behaviour
  • Creating unique ancillary opportunities and how to implement
    a co branding strategy effectively
  • Tying in co branding with an effective loyalty strategy

Ancillary Revenue World Asia 2011 is a multi-faceted conference

  • A two day conference
  • In-depth case studies by industry professionals on ancillary revenue generation
  • Speed networking
  • Interactive panel discussions
  • Roundtable brainstorms
  • Live debates

Register now › 

You may also like to attend:

  • Ancillary Revenue World Europe 2011 
  • Ancillary Revenue World Middle East 2011
  • The Customer Show World Asia 2011 

See more>

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  • 3 Day MBA in Marketing
  • 3 Day MBA in Luxury
  • 3 Day MBA in Social Media

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