Mr Cees Vermaas, speaking at World Exchange Congress 2010

Mr Cees Vermaas,
Executive Vice President & Head of European Cash Markets
NYSE Euronext

Cees Vermaas joined the Euronext Cash Markets as Head of Cash Market Netherlands in December 2001. In May 2009, he was appointed Executive Vice President, Head of European Cash Markets with responsibility for NYSE Euronext’s European cash trading business, including equities, fixed income, operations, projects and business development. As part of his previous responsibilities, Cees managed all the commercial aspects of securities trading across the Euronext locations in Europe, and was also responsible for delivering the global cross-selling synergies arising from the April 2004 merger of NYSE and Euronext. The primary objective of his new role is to expand the Exchange’s strong equities franchise in Europe. Cees began his career in 1992 as Head of IT for a well-known Dutch franchise company within the Philips Group. At that time he developed and implemented an innovative electronic data communication network (EDI) and assisted in the development of a successful franchise formula for the entertainment industry in the Benelux region. He first came into contact with the banking and insurance sector in 1997. Between 1995 and 2001, Cees held a variety of positions in The Netherlands, ranging from Commercial Director of IT firm IMC Business Applications to Management Consultant for both Getronics and CMG Logica. Between 2000 and 2001, he was Programme Manager, responsible for the changeover from Euronext’s Dutch equity quote-driven market model to Euronext’s current order-driven model. Cees graduated in technical business administration from the Institute of Technology in Rijswijk, The Netherlands.

Appearing:

New business models and revenue stream analysis day - Monday 22 March 2010

9am

UNIVERSAL EXCHANGE KEYNOTE ADDRESSES: Is the industry trending towards zero-cost ‘lit’ trading, and where will future revenues originate from?

Are we heading towards zero-cost trading, and does this challenge the very basis of why exchanges exist?
To what extent will trading revenues depend on how much added value can be created, and how can this be done?
Why is there such inconsistency between exchanges in the degree of dependency on different revenue streams?
Which revenue streams will decline in the long-term, and which have greater potential for growth?

Mr Cees Vermaas,

Executive Vice President & Head of European Cash Markets,
NYSE Euronext

Opportunities for growth and diversification day - Tuesday 23 March 2010

10.15am

PANEL DISCUSSION: Evaluating the future impact of MiFID 2.0: what threats and opportunities will the 2010 review create?

What lessons have been learned from the first MiFID, and how will that influence new regulation?
What are the major challenges MiFID 2.0 will seek to address?
What exchange business models will be under threat from the new regulation?

Ms Bente Landsnes,

CEO,
Oslo Stock Exchange

Ms Maria Velentza,

Head of Unit G3 (Securities Markets) - DG Internal Market & Services,
European Commission

Mr Cees Vermaas,

Executive Vice President & Head of European Cash Markets,
NYSE Euronext

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