Conference Day One – Tuesday 16th November 2010 Conference Day One – Tuesday 16th November 2010
8.30am Registration and refreshments9am Opening remarks from Chairman of Day One
Mr Josh March, CEO, iPlatform
MAKING MONEY FROM VIRTUAL GOODS9.05am Opening address: Getting to the billion dollar social game
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Rise of micro-transactions
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Evolution of distribution channels
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Significant milestones the social gaming industry aims to achieve
General Manager, Playfish EMEA
9.25am Case Study: Building a profitable future with virtual
goods
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Why are people going online? Is this the same gamers who play Crysis? Or the next gen of Pogo?
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How much further will game distribution and business models change in EU and North America? What's after Zynga?
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Games as an entertainment ‘service’ have arrived. So what should EA, Ubisoft and other large incumbents do to succeed in this changing market?
9.25am Guest address: Opportunities and challenges for social games beyond Facebook
- There are three times as many social networking users outside of Facebook, than on Facebook itself. Where to find them?
- How do you choose which social networks will be profitable for your game?
- The challenges with building social games beyond Facebook
- How do you build a profitable social game for the off-Facebook market?
- Case Study: 6 Figure DAU and Revenue in under two weeks
9.45am Guest address: Virtual Goods: An overview
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How large is the market from virtual goods?
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How fast is the market growing?
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Regions experiencing the fastest growth with virtual goods
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Who is leveraging the virtual goods model most effectively?
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Are virtual goods a sustainable business model?
10.05am Guest address: Micro-transaction game design: Lessons learned from Chinese game designers
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Fundamental differences between traditional game design and micro-transaction game design
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Controversies over micro-transaction game design: Fairness, addiction, gambling, etc.
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Monetization methods (a.k.a. how human psychology works)
10.25am Morning refreshments and networking10.55am Panel discussion: Strategies for maximising revenue from
virtual goods
HOW MAJOR BRANDS CAN BENEFIT FROM VIRTUAL GOODS11.40am Keynote address: Best practices for making the most of
virtual goods
• Using virtual worlds to monetize social entertainment, networking and gaming sites
• Driving engagement and revenue with virtual goods
• The importance of offering virtual inventory that your customers relate toBranded virtual items and how they can bolster engagement and new revenue streams for your site and advertisers 12pm Panel discussion: What are the obstacles to greater brand
participation?
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Case studies of experiences and successes
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Finding the right platform for the brand
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Designing an engaging concept
Vice President (Virtual Currency), SuperRewards
MONETIZATION OF VIRTUAL GOODS & PAYMENT PLATFORMS1.40pm Keynote address: Virtual goods monetization: Now what?
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VG monetization: the hot topic in the games industry
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The insane growth and hype of social games and virtual goods, combined with the challenging economic environment has created a cottage industry of monetization alternatives
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Long on ideas, short on evidence of their long-term value?
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A detailed look at what works, what doesn’t and why
2pm Keynote address: 10 years of micropayments: Insights into
Habbo Hotel’s business model success
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Continuous monetization of virtual online community Habbo Hotel
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Virtual economy and trading as key drivers for success
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Role of international payment channels and providers
2.20pm Guest address: Monetizing user-generated virtual goods• Overview of Second Life’s economyDefining identity through user-generated virtual goodsSetting a creative frameworkMonetizing while rewarding
Monetization, Second Life
2.40pm Guest address: Analysing the options for virtual goods
monetization
• Many companies leave millions of potential revenues untouchedDiversity of the payment landscape in Europe compared to USPrepaid as a secure and incremental revenue driving alternativePaysafecard success story in games 3pm Speed Networking: Meet peers and colleagues and establish new relationships in one, ‘quick-fire’ speed networking
session. Bring plenty of business cards!3.30pm Afternoon refreshments and networking4pm Guest address: Reaching a wider audience and driving your business with prepay cards• Time, convenience and security: the advantages of prepaid cardsThe Incomm alternativeCase studies and experiences
Mr David J. Etling, VP Consumer Products, Incomm
4.20pm Guest address: Mobile and Home Phone Payments
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Attract more customers and make more money
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How telephonic payment methods provide ease of access for everyone
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In-game payments increase revenue even further
Mr Sheetal Nehra, CEO, Surfpin
4.40pm Guest address: Social currency
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What is social currency?
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How we should expect a fundamental shift away from broadcast to opt-in style media
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How new media companies will be born out of the vast untapped potential of social currency outside of the social gaming space
4.55pm Panel discussion: Identifying the right payment mix for your business
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Case studies of experiences and successes
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Finding the right payment partner
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Utilising the full range of payment options
Managing Partner, INTENIUM GmbH General Manager - Europe, OpenMarket Head of Business Development & Sales, DaoTec Ltd - DaoPay
5.45pm Chairman's closing remarks
Mr Josh March, CEO, iPlatform
5.50pm Close of day one: Drinks reception and ‘birds of a feather tables’
• Meet people with similar interests and challenges at our informal, yet effective, ‘Birds of a Feather’ tables |
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