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Mr. Yousef H Mugharbil, speaking at Telecoms World North Africa 2010

Mr. Yousef H Mugharbil,
President
Rotana Digital Media

Graduated in 1988 from the University of Denver in Colorado, USA majoring in Electrical Engineering. With over 20 years of international & regional experience starting in 1988 working for Fortune 500 companies which included StorageTek (USA), AT&T Bell Laboratories (USA), Lucent Technologies (USA, EMEA) and joining Etisalat-UAE for three and a half years upon leaving Lucent Technologies in November 2002; while for the past three years working with Rotana, the world’s largest Arabic media company in the capacity of President for Digital Media & New Entertainment. Initially engaged in engineering designing high-speed Integrated Circuits (ICs) developing one of the world’s fastest data archival systems at StorageTek. Later joining AT&T Bell Laboratories as a Member of Technical Staff working on communication circuits in the Advanced Technology laboratory and later on, joining Lucent Technologies (due to company split) in the Global Commercial Markets and subsequently in the Optical Networking Group. Internationally, the work assignments included working in Germany, the Netherlands, the UK and the UAE engaging with key customers and global telecom operators. Departed from Lucent Technologies in November 2002, with the position of Director for Technical & Market Development responsible for the Optical Networking Group activities in the MEA region overseeing region strategy, market & business development and offer development, to take on an Executive position at Etisalat. At Etisalat engaged in leading the development and implementation of the corporation’s overall Corporate Strategy overseeing the Group’s domestic & international strategies reporting directly to the Chief Executive Officer. In March 2006, accepted a leading Executive position with Rotana Entertainment Group to oversee the global convergence of Media & Telecom and assume the responsibility of transitioning the company into the digital world and setting the overall strategy for the group across the entire digital domain value channels including Digital Interactive TV, Online, Mobile and New Media. Currently holding the position of President of Rotana Digital Entertainment. A seasoned senior leader with a proven track record of with long experience in working effectively in a multi-cultural environment, having had the experience to work and engage with clients in different regions including North America, Europe, Middle East, Africa and Asia.
Appearing:
Conference Day Two: Tuesday 8 June 2010
3pm

Content as a mechanism for retention

  • Moving beyond price and speed – service innovation and applications to retain market share, increase ARPU and create brand advantage
  • Creating differentiators around customer needs that they will pay for
  • Monetising content whilst managing increasing data traffic to sustain profitability
  • Strategic telecoms and media partnerships – revenue sharing business models for mutual benefit
  • Leveraging established customer relations and existing billing systems to generate revenue from content
Mr. Yousef H Mugharbil,
President,
Rotana Digital Media

 
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