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Greg Drumm
Head of Alliances and Emerging Payments, Consumer Cards and Unsecured Lending, Retail Products, Australia, ANZ
Marie Johnson
Chief Technology Officer, Department of Human Services
Claire Wearne
Director Sales and Marketing Accor Gift Cards
Michelle Vanzella
Director Business Development,
Westfield
James Mirfin
Vice President and General Manager Business Development, Global Prepaid, American Express International
Sue Hando
Managing Director, Prepaid Cards,
Retail Decisions
› See Speaker List
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Prepaid Cards Day:
17 March 2010 8:30am - 5:30pm
Prepaid Cards Conference Day is part of the Cards & Payments Australasia 2010
Day 1
15 March 2010 8am - 5:30pm
Day 2
16 March 2010 8am - 5:30pm
Day 3
17 March 2010 8am - 5:30pm
Prepaid Cards Day
17 March 2010 8am - 5:30pm
17 March 2010 8am - 5:30pm
› Full conference programme
› Add this to my calendar
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"Prepaid Cards" Day"Prepaid Cards" Day
08.30 Registration and welcome coffee08.50 Opening remarks from the Chair
Founder and Past Chairman, Network Branded Prepaid Card Association (NBPCA)
The Prepaid Card Market – State of Play09.00 American Express - Balancing customer focused products and profitability
- American Express' experience in prepaid
- Outline of drivers of profitability
- Customer feedback
- Addressing the costs of launching and maintaining prepaid products
- Understanding the value chain and the revenue sharing in prepaid
- What have American Express done to stay focused on the customer?
09.30 “The role of prepaid in the Australian market”
- The Australian landscape for prepaid applications
- The experience of prepaid
- Insights and demands into the customer proposition
- Where is innovation occurring in prepaid?
10.00 GOVERNMENT
Using prepaid solutions for income management service delivery
- Developing a new solution for the BasicsCard
- Meeting the needs of the underserviced population
- Using the BasicsCard to meet priority expenses
Chief Technology Officer, Department of Human Services
10.30 Morning tea and exhibition viewing time Emerging Prepaid Applications11.30 Expanding card usage with network-branded gift cards
- Making gift cards a credible revenue source
- Determining card complexity and features
- Consumer experience and response to the gift card
- Gaining merchant acceptance and partnering for success
General Manager of Consumer Products & Services, Westfield
11.55 CORPORATE INCENTIVE
The role of customer analytics in driving gift card use
- How big is the corporate incentive market?
- Keys to a successful incentive program
- Using research to enhance rewards strategies
Corporate Services Manager, David Jones
13.20 FINANCIAL SERVICES
ANZ- Delivering multifunctionality in prepaid cards
- The current state of the prepaid card market in Australia
- How is prepaid unique compared to Scheme debit?
- The ANZ Centre card – an access card with payment functionality
Head of Alliances and Emerging Payments, Consumer Cards and Unsecured Lending, Retail Products, Aust, ANZ
13.45 "Hybrid" card programmes - Closed and open loop card functionality as a composite product14.10 Prepaid Card Processing: What would Google Do?
- From a mass market to a market of niches
- Collaboration for managing complexity and co creating value
- Adopting a ‘platform’ approach to enable innovation in processing
Founder and Past Chairman, Network Branded Prepaid Card Association (NBPCA)
14.35 Panel discussion
Opportunities in prepaid cards for financial institutions
- Prepaid as an alternative source of revenue for FIs
- Prepaid cards- how they fit into the overall cards portfolio
- Impact of interest rate rises - will more people turn to prepaid?
- Is Australia big enough for prepaid?
- Are there enough distribution networks and acceptance points?
Founder and Past Chairman, Network Branded Prepaid Card Association (NBPCA) General Manager Marketing, Heritage Building Society Product Manager, Prepaid Cards, ANZ Bank
Prepaid Marketing, Distribution and Consumer Adoption15.35 Case study: Operating gift cards in a low margin industry
- Objectives in deploying the prepaid card
- The viability of breakage as a source of revenue
- Promoting the gift card within the Flight Centre structure
Operations Manager, Flight Centre Gift Cards
16.10 Case study: Capitalising on brand strength to drive take-up of prepaid cards
- Differentiating your product through effective marketing
- Distribution channels: Horses for Courses
- Cross-borders integration meets innovation and compliance
- Increasing volume and cardholder spending: managing the peaks and troughs
Director Sales and Marketing, Accor Gift Cards
16.35 Case study: Using gift cards for enhanced customer loyalty and profitability
- What makes a successful gift card program?
- How to increase the average dollar value of Gift Card purchases?
- Identifying the attributes that add value to the gift card
- Selecting and managing programme partners
Miss Natalie Zai, National Gift Card & Retail Manager, Hoyts Corporation
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