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Conference Day One - Monday, 25 January 2010Conference Day One - Monday, 25 January 2010
8am Registration and refreshments9am Organiser's welcome remarks9.10am Chairman's opening remarks
President Asia Pacific, Cegedim Dendrite
Market access strategies for Asia to fast track growth9.25am Launch of a New Product in Asian Markets
- What are the factors that contributed to the successful launch across Asia
- Challenges that came up along the way and how these were overcome
- Product differentiation strategy used towards a successful launch
Mr Nazmul Hassan MP, Managing Director, Beximco Pharmeceuticals Ltd.
Navigating the regulatory landscape in Asia's fragmented marketplace with ease11am Panel Discussion: Tracking the Progress and Impact of the ASEAN and APEC Harmonisation Regulatory Initiative – Is There Progress At All?
- What is the progress made by the Harmonisation Task Force in the ASEAN region and what are some of the latest developments?
- Do you anticipate that the set target of 2010 to complete the process and institute regulations will be met?
- What are some of the implementation challenges being faced?
- How will you ensure maximum compliance? Have there been any challenges with compliance and buy-in - logistically speaking and otherwise?
- How huge will be the impact on drug pricing structures in ASEAN / APEC?
- What are some of the challenges the APEC / ASEAN committee sees and how are these being resolved?
Chief Operating Officer , CCM Pharmaceuticals Sdn Bhd Founder and Managing Director, Dephron Group
Innovative marketing strategies to enhance ROI1.30pm Physicians' Social Networks in Asia as a Strategic New Engagement Channel: Opportunities in China
- Physicians' social networks as a global phenomenon
- Why Chinese physicians view the internet and social networks as essential to their professional practice
- How pharma can leverage physicians' social networks to transform its relationship with the medical profession
- Taxonomies and partnership options
- Key learnings from pharma first movers
- Why multi-channel engagement is the only long-term option for China
Head of Digital Marketing & Sales, Bayer Schering Pharma AG
2pm Smart e-marketing strategies for pharmaceuticals to enhance customer relationship management
- Update on how CRM tools can be used to reach prescribers in large geographies such as China
- Customer segmentation via e-tools towards achieving Sales Force Effectiveness
- Use of online market research tools to understand customer segmentation in Asia
Associate & Partner/ Partner, Vintura-Asia / Emergenetics Asia Pte Ltd
2.30pm Marketing of branded generics in Asia with specific reference to Japan
- Launching new generics in key Asian markets through strategic local partnerships
- Creating differentiation in Japan’s highly competitive cluttered marketplace
- Balancing the pricing vs quality issue in Asia
- Marketing of branded generics in Japan – opportunities and threats
President - Japan, Zydus Cadila - Japan ( Nippon Universal Pharmaceutical Co. Ltd)
3.30pm Afternoon Refreshments Distribution networks and channel strategies for Asia4.15pm The Strategic Role of the Retailer Pharmacy in the Healthcare Industry
- Key Healthcare Trends
- Strategic Importance of Retail Pharmacies
- Major Challenges of Retail Pharmacies
- Opportunities for Strategic Partnership
Mr Lylle Morrell, Director - Health Business Unit , Watsons Personal Care Stores Inc
4.45pm Chairperson’s Closing Remarks |
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We are now calling for speakers to join us at the inaugural World Pharma Outlook Asia 2010!
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Send us your topic!
For more information on how to speak, contact us!
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