World Pharma Outlook Asia 2010
Opportunities and challenges faced by the pharma industry
With the announcement made by the Chinese government to commit US$124 billion over the next three years to fix the ailing healthcare system, Asia has become the hotbed of the industry with China at its focal point.
As a natural progression, major western pharmaceutical companies, faced with shrinking opportunities in their home markets, are realigning their attention on Asia and other emerging markets for their next phase of growth.
This shift is reflected in the strategic decisions of major pharmaceutical companies. Among the more visible changes has been restructuring moves by companies some of them focusing a greater share of their senior management talent on emerging markets. Companies have also begun moving manufacturing and research and development activities to China and other Asian countries. In part, these investments are driven by the substantial cost advantages enjoyed by these countries, but they also reflect the desire to position their companies strategically in markets that promise to deliver some of the greatest long-term growth opportunities. However, each individual market in Asia is highly fragmented.
In view of the above, the market needs a meeting place where pharma senior executives meet and share their best strategies to reshape their business models to maximize market share and achieve long-term growth by adapting to the highly fragmented Asia market in the fast evolving and challenging business milieu.
Specially tailored to meet the explicit needs of marketing and sales executives at the time of an impending patent cliff, World Pharma Outlook Asia brings together the pharmaceutical industry’s best minds in marketing, sales and distribution across Asia and globally to discuss innovative marketing and partnership, sales force implementation, market entry and launch strategies, pricing and reimbursement models to adapt to evolving regulatory changes and healthcare reforms with an end objective of achieving revenue growth.
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7 Reasons to attend World Pharma Outlook Asia 2010
Sharpen your Asia strategy
Learn untapped market opportunities and shape your market penetration strategies for Asia as 20+ Asia’s best marketing and sales decision makers reveal their trade secrets and plans in driving market growth throughout Asia's fragmented markets.
Enhance your sales force effectiveness across Asia’s diverse geographies
Be exposed to new tools crucial to enhancing sales force effectiveness and ensure maximum return on investment across the large geographies of Asia such as India and China. Determine ways to retain and train your sales force for effective customer relationship management.
Understand the impact of China’s healthcare reforms
Everybody is rushing for the golden opportunities offered by the China market. How do you find the niche to effortlessly capture the burgeoning opportunities? Come and listen to a distinguished panel of China market experts sharing their insights and ideas.
Design effective marketing campaigns for Asia
e-Marketing has become a buzz word for pharma marketing in Europe and USA. What are the special challenges and issues faced when implementing digital marketing strategies in Asia? Hear directly from pharmas that have been there and done that.
Find opportunities at a challenging time
Patent cliff, regulatory changes and price restraints, are they really just crisis? Or can we find opportunities to tap on for growth? Discuss with SVPs, VPs and Directors from top multinational pharmaceutical companies with more than 500 years combined wisdom and experiences.
Navigate the regulatory landscape across Asia’s fragmented marketplace
Find out where the Harmonisation Committee has reached on the implementation blueprint; and know the impact of the new PhrMA guidelines on Asia directly from the regulators.
Strike smart partnerships with the likeminded
We all know a win-win partnership fast tracks success. Network with the like-minded and find your next strategic partner at World Pharma Outlook Asia. Leverage on the combined benefits of both partners to speed up market penetration.
» Register for a seat now!
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» Speaking opportunities
» Sponsorship opportunities
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