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Conference:
Day 1
30 Nov 08:30 - 17:00
Day 2
1 Dec 08:30 - 17:00
Day 3: Planet of APPS
2 Dec 08:30 - 17:00
Workshops:
Workshop 1
29 Nov 08:30 - 17:00
Workshop 2
3 Dec 08:30 - 17:00
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Day One Tuesday, 30th of November 2010 Day One Tuesday, 30th of November 2010
8am Registration and refreshments8.45am Chairperson’s opening remarks
Mr Mahendra Raghunath, Anchor and Producer, SABC
Outlook for the media and entertainment
industry9am International keynote: Perspective on improving African
business strategies
How to ensure growth in the industry on the African continent- Ensuring profi tability and increased revenue streams
- Comparing the international market to the new and emerging African market
Senior VP and GM, Black Entertainment Television (BET)
9.30am Keynote address: Africa’s challenges to support media on the continent
- Understanding global media activities presented by emerging new media
- Dealing with the set-backs through the media channels in Africa
- Understanding the dynamics of new media developing fastest on the continent
- Gaining knowledge on where to find regional media financiers and investors
Chair, African Media Initiative
10am Morning refreshments and networking10.45am Panel session: Challenging the traditional broadcast models
- Responding to the changing dynamics presented by the Internet and emerging technologies
- “Time shifting” – the biggest threat to traditional business models?
- Viewer engagement – embracing new ways to reach and retain your audience
- Which technologies are set to have the greatest impact on the development of your business?
- What do viewers want and expect from broadcast models?
- Future predictions for TV models – where are the areas of opportunity for broadcasters?
Chair, African Media Initiative General Manager, African Music and Film Company President: Africa, Next Generation Broadcasting Africa Head: Regulatory Affairs, On Digital Media (Pty) Ltd
11.30am The evolving TV business of the future
- Hear about customer and market insights
- Learn from international broadcasters
- Key considerations for TV going forward
Head: Television and Media/ Consumer and Business applications, Ericsson
11.50am Your fastest route to audience growth in Africa
- Compression technologies- making the most of available capacity
- Reliable digital transmission and distribution
- Spectrum usage and availablity
- Future technological advances on the African continent
Chief Commercial Officer, Ses Astra
12.10pm Trends and predictions for paid TV across Africa
- Pay TV trends and forecast
- Competition and emerging markets across the sector
- Consumer demands and behaviour
Regional Director, NDS Limited
12.40pm Networking lunch- sponsored by Neotel1.45pm Case study: VoD – African Films Online Library
- 5How VoD is now a one-stop shop for the works of Africa’s best known film-makers
- What this film archive can do for the recognition of film makers
- Getting to know DsTV’s online platform that deals with the challenges of distribution
- The future of VoD as an online community for movie fans
Head of Sales and Library Aquistion, Mnet
Creating, distributing and monetising content2.15pm Content revenue models that turn a profit
- Making your content appealing to consumers – key ingredients for successful content generation
- Why content is key to driving traffic and generating profits
- Understanding your target market and ensuring that content meets the demand
Director, The Production Works
3.45pm Panel session: Content, communication and distribution
- How has social networking, instant messaging and data portability reshaped our defi nition of content?
- Solving the monetisation and distribution puzzle
- Is there a fi nancially rewarding business for a content owner or creator in a post Web 2.0 world?
Chief Operating Officer, A24 Media Director, The Production Works Head of New Media, Touchline Media Head: Regulatory Affairs, On Digital Media (Pty) Ltd
4.30pm Chairperson’s closing remarks and end of day one
Mr Mahendra Raghunath, Anchor and Producer, SABC
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